2025 Vietnam Coffee Beans (HS 090111) Export: Market Shift

Key Takeaways

Coffee Beans, classified under HS Code 090111, exhibited high volatility from January to October 2025.

• Market Pulse: Exports surged 39.1% in February but plummeted 27.4% by August due to U.S. tariff pressures, ending with a partial 5.5% rebound in September.
• Structural Shift: Vietnam Coffee Beans Export relies heavily on Switzerland (33% of value), a premium market, while buyer concentration sees 90% of trade controlled by a few high-volume partners like ITOCHU CORPORATION.
• Product Logic: HS Code 090111 trade data reveals a split between commodity-grade beans (92% of volume, 20.19 USD/kg) and premium sub-codes (47.64 USD/kg), signaling untapped margin potential.

This overview covers the period from January to October 2025 and is based on verified customs data from the yTrade database.

Vietnam Coffee Beans (HS Code 090111) Key Metrics Trend

Market Trend Summary

The Vietnam Coffee Beans Export trend from January to October 2025 began with robust growth, surging 39.1% month-on-month in February to $934.3 million and edging up 4.9% in March to $979.6 million. However, exports under HS Code 090111 entered a steep decline in April, falling 9.3% to $888.5 million and accelerating downward through August with a 27.4% drop to $299.6 million, before a slight 5.5% rebound in September to $315.9 million failed to offset an overall contraction.

Drivers & Industry Context

The sharp downturn from April 2025 aligns with the imposition of new U.S. ad valorem tariffs on Vietnamese HS Code 090111 coffee imports [gtaic.ai], which increased costs for volume-focused shipments to a key market and pressured the total hs code 090111 value. This policy shift forced Vietnamese exporters to absorb margin compression or divert flows, exacerbating the decline despite Vietnam's 0% export tax advantage [HP Global], with Europe's premium demand unable to fully counter the U.S. volume loss.

Table: Vietnam Coffee Beans Export Trend (Source: yTrade)

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Vietnam HS Code 090111 Export Breakdown

Market Composition & Top Categories

According to yTrade data, Vietnam's export of HS Code 090111 for unroasted coffee beans is overwhelmingly dominated by sub-code 09011130, which captured over 92% of the total export value from January to October 2025. The remaining sub-codes, including 09011120 and 09011190, collectively account for less than 8% of the value, highlighting a highly concentrated market for Vietnam HS Code 090111 Export. This structure points to a few key varieties driving the bulk of trade.

Value Chain & Strategic Insights

Unit prices reveal a stark disparity, with sub-code 09011120 achieving approximately 47.64 USD/kg compared to 20.19 USD/kg for the dominant 09011130, indicating both commodity and premium segments within the HS Code 090111 breakdown. The market exhibits characteristics of a commodity-driven trade with price sensitivity, but the presence of higher-value grades suggests opportunities for quality-based differentiation. Exporters should leverage this trade structure to target niche markets for better margins.

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Vietnam Coffee Beans Destination Countries

Geographic Concentration & Market Risk

Switzerland dominates as Vietnam's top Coffee Beans export destination, capturing 33.01% of total value from January to October 2025. This heavy reliance on a single market for over a third of export earnings creates significant exposure to Swiss economic or regulatory shifts. Vietnam Coffee Beans export destinations show a concentrated profile, where the next largest markets—the Netherlands and Germany—combined represent less than half of Switzerland's share.

Purchasing Behavior & Demand Segmentation

Switzerland's value ratio (33.01%) dramatically outpaces its weight ratio (100%), signaling a market paying premium prices for lower volumes. This profile, combined with the highest shipment frequency (4.31K), indicates quality-driven, high-margin demand from specialty roasters and retailers. For trade partners for Coffee Beans, this represents a margin-rich opportunity far removed from bulk commodity sales, focusing on superior product attributes rather than price-sensitive volume.

Table: Vietnam Coffee Beans (HS Code 090111) Top Destination Countries (Source: yTrade)

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Vietnam Coffee Beans Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, Vietnam Coffee Beans buyers are overwhelmingly dominated by a core group of loyal, high-volume partners. This segment, represented by firms like ITOCHU CORPORATION, accounts for nearly 90% of the total export value from January to October 2025. This indicates a stable, contract-based supply chain where a few key accounts drive the market, rather than a fragmented or project-based environment.

Purchasing Behavior & Sales Strategy

The sales strategy must prioritize deep relationship management with these high-volume repeaters, ensuring supply chain reliability and consistent quality to maintain their contracts. Given that Europe pays a premium for high-grade beans [ytrade.com], aligning product offerings with these quality standards can secure higher margins. While some spot opportunities exist with smaller buyers, the primary focus should be on retaining the core clients who define HS Code 090111 buyer trends.

Table: Vietnam Coffee Beans (HS Code 090111) Top Buyers List (Source: yTrade)

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Action Plan for Coffee Beans Market Operation and Expansion

• Diversify buyer base: Reduce reliance on core clients by targeting smaller European buyers paying premiums, leveraging the Netherlands and Germany as secondary hubs.
• Shift product mix: Allocate more volume to sub-code 09011120 (47.64 USD/kg) to capture higher margins in Switzerland’s quality-driven market.
• Renegotiate contracts: Lock in longer-term agreements with high-volume buyers to stabilize revenue amid tariff-induced volatility.
• Monitor U.S. policy: Track tariff adjustments to anticipate cost impacts and reroute shipments to Europe if margins compress further.
• Audit logistics costs: Optimize supply chains for premium-grade beans to preserve profitability in low-volume, high-value segments.

Take Action Now —— Explore Vietnam Coffee Beans HS Code 090111 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Coffee Beans Export in 2025?

Vietnam's Coffee Beans exports surged early in 2025 but declined sharply from April due to new U.S. tariffs, which pressured margins and diverted trade flows despite Europe's premium demand.

Q2. Who are the main destination countries of Vietnam Coffee Beans (HS Code 090111) in 2025?

Switzerland dominates with 33.01% of export value, followed by the Netherlands and Germany, which combined account for less than half of Switzerland's share.

Q3. Why does the unit price differ across destination countries of Vietnam Coffee Beans Export in 2025?

Prices vary due to product segmentation: sub-code 09011120 commands ~47.64 USD/kg (premium grade), while 09011130, representing 92% of exports, averages 20.19 USD/kg (commodity grade).

Q4. What should exporters in Vietnam focus on in the current Coffee Beans export market?

Exporters must prioritize retaining high-volume buyers like ITOCHU CORPORATION while aligning with Europe's quality standards to secure premium margins amid tariff pressures.

Q5. What does this Vietnam Coffee Beans export pattern mean for buyers in partner countries?

Swiss buyers benefit from high-margin, low-volume specialty beans, while bulk buyers face price sensitivity and supply chain reliance on Vietnam's concentrated export structure.

Q6. How is Coffee Beans typically used in this trade flow?

Vietnam primarily exports unroasted coffee beans (HS Code 090111) for further processing, roasting, and retail distribution in destination markets.

Detailed Monthly and Quarterly Report

Vietnam HS Code 090111 Export Data Snapshot 2025 JAN

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