2025 Vietnam Plastic Sheets (HS 391810) Export: Market Surge & Drop

Key Takeaways

Plastic Sheets, classified under HS Code 391810, exhibited high volatility from January to October 2025.

• Market Pulse: Exports surged 51% in March, peaked in July at $154.40M, then dropped 15% in August due to U.S. tariff shifts, settling at $142.19M by October.
• Structural Shift: Vietnam Plastic Sheets Export relies heavily on the U.S. (89.26% of value), creating vulnerability, while buyer concentration shows 88.02% of value tied to just 81.75% of shipments.
• Product Logic: HS Code 391810 trade data reveals 82% of exports are low-margin bulk sub-code 39181011, with minor sub-codes serving niche but high-value segments.

This overview covers the period from January to October 2025 and is based on verified customs data from the yTrade database.

Vietnam Plastic Sheets (HS Code 391810) Key Metrics Trend

Market Trend Summary

The Vietnam Plastic Sheets Export trend from January to October 2025 showed notable volatility, opening the year at $132.47M before declining 35% in February. A sharp 51% rebound in March set the tone for a generally upward trajectory, with exports reaching a peak of $154.40M in July. The latter part of the period saw a significant correction, with values dropping over 15% in August and only partially recovering by October to $142.19M.

Drivers & Industry Context

The mid-year peak and subsequent decline align directly with the U.S.-Vietnam tariff deal implemented in July 2025 [VIZION]. This policy triggered a front-loading of shipments ahead of the new 20% duty, explaining the July surge. The August contraction reflects the immediate impact of the higher tariff on demand. The overall value derived from HS Code 391810 remained elevated compared to early 2025, supported by Vietnam’s dominant position in global vinyl flooring supply and streamlined customs procedures under Decree 167/2025/ND-CP (VIZION).

Table: Vietnam Plastic Sheets Export Trend (Source: yTrade)

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Vietnam HS Code 391810 Export Breakdown

Market Composition & Top Categories

According to yTrade data, Vietnam's export of HS Code 391810 is overwhelmingly dominated by sub-code 39181011, which holds an 82% value share of plastic sheets exports from January to October 2025. The remaining Vietnam HS Code 391810 Export value is split between minor sub-codes, primarily 39181090 and 39181019, which cater to niche segments but collectively represent less than 18% of the total.

Value Chain & Strategic Insights

The implied unit prices show a clear disparity, with the bulk sub-code 39181011 at a lower price point, reinforcing a commodity market driven by volume and cost competition. This HS Code 391810 breakdown indicates a price-sensitive trade structure, where Vietnam's exports focus on high-volume, low-margin products rather than specialized high-value items. Suppliers should prioritize efficiency and scale to compete effectively in this market.

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Vietnam Plastic Sheets Destination Countries

Geographic Concentration & Market Risk

The US dominates Vietnam's Plastic Sheets export destinations, capturing 89.26% of total export value from Jan to Oct 2025. This extreme reliance on a single market introduces significant supply chain vulnerability, where any US trade policy shift or economic downturn would immediately impact Vietnamese exporters. The export profile shows no secondary market capable of absorbing this volume, with second-place Belgium holding just 1.1% of value share.

Purchasing Behavior & Demand Segmentation

The US market demonstrates quality-conscious demand for high-value specifications, with its value ratio (89.26%) dramatically exceeding its weight ratio (1.11%)

• indicating premium pricing per kilogram. Vietnam's own trade partners show opposite characteristics: price-sensitive bulk processing dominates with weight ratios surpassing value contributions. This divergence creates clear margin potential in the US market versus volume-driven opportunities in secondary markets.

Table: Vietnam Plastic Sheets (HS Code 391810) Top Destination Countries (Source: yTrade)

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Vietnam Plastic Sheets Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, Vietnam Plastic Sheets buyers are overwhelmingly dominated by a core group of key accounts. These high-volume repeaters represent just 81.75% of total shipments but contribute 88.02% of the export value, indicating a market built on stable, contract-based supply chains with major distributors or manufacturers. This extreme concentration around a few loyal partners, like VERTEX SERVICES LIMITED, highlights a mature export channel for this product.

Purchasing Behavior & Sales Strategy

This market structure demands a key account management strategy focused on nurturing long-term relationships with these high-value repeaters, as losing even one could significantly impact revenue. Sellers should prioritize contract stability and consistent quality to retain these buyers, especially with [Vietnam Briefing] reporting clearer export declaration rules that may streamline recurring shipments. Monitoring HS Code 391810 buyer trends is essential to anticipate any shifts in these core accounts' procurement cycles.

Table: Vietnam Plastic Sheets (HS Code 391810) Top Buyers List (Source: yTrade)

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Action Plan for Plastic Sheets Market Operation and Expansion

• Diversify buyers: Target secondary markets like Belgium (1.1% share) to reduce reliance on the U.S., where tariff risks persist.
• Lock in contracts: Secure long-term agreements with high-volume repeaters (88.02% of value) to stabilize revenue amid volatile demand.
• Optimize logistics: Focus on cost reduction for bulk sub-code 39181011 shipments, where margins are thin but volume is high.
• Monitor tariffs: Track U.S. trade policy shifts closely, as the July 2025 20% duty already triggered demand swings.
• Explore premium niches: Test higher-margin sub-codes (39181090, 39181019) to balance the commodity-driven bulk trade.

Take Action Now —— Explore Vietnam Plastic Sheets HS Code 391810 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Plastic Sheets Export in 2025?

The mid-year surge and subsequent decline in Vietnam's Plastic Sheets exports align with the U.S.-Vietnam tariff deal in July 2025, which triggered a front-loading of shipments ahead of a new 20% duty. The August contraction reflects the immediate impact of higher tariffs on demand.

Q2. Who are the main destination countries of Vietnam Plastic Sheets (HS Code 391810) in 2025?

The U.S. dominates with 89.26% of Vietnam's Plastic Sheets export value, while Belgium holds a distant second place at just 1.1% share from January to October 2025.

Q3. Why does the unit price differ across destination countries of Vietnam Plastic Sheets Export in 2025?

The U.S. market commands premium pricing per kilogram, while secondary markets like Vietnam's own trade partners focus on price-sensitive bulk processing, creating a clear margin divergence.

Q4. What should exporters in Vietnam focus on in the current Plastic Sheets export market?

Exporters must prioritize nurturing long-term relationships with high-volume repeaters (81.75% of shipments, 88.02% of value) and optimize efficiency for the commodity-driven sub-code 39181011, which dominates 82% of exports.

Q5. What does this Vietnam Plastic Sheets export pattern mean for buyers in partner countries?

U.S. buyers benefit from stable, contract-based supply chains but face concentration risks, while secondary market buyers access volume-driven opportunities with lower unit prices.

Q6. How is Plastic Sheets typically used in this trade flow?

Plastic Sheets (HS Code 391810) are primarily exported as bulk commodity-grade materials, with sub-code 39181011 serving high-volume, low-margin applications like construction or packaging.