2025 Vietnam Video Game Consoles (HS 9504) Export: Explosive Growth

Key Takeaways

Video game consoles, classified under HS Code 9504 (Video game consoles, table/board games, and related articles), exhibited explosive growth with high buyer concentration from January to October 2025.

• Market Pulse: Exports surged 265% cumulatively, peaking at $540.6M in October after a brief August-September dip, driven by streamlined customs policies and seasonal demand.
• Structural Shift: Vietnam Video game consoles Export revenue is dangerously concentrated, with 84.66% going to the US and 99.58% controlled by a handful of buyers like WING FAT PAPER BOX CO.
• Product Logic: HS Code 9504 trade data reveals a premium-driven market, where high-value consoles ($200/unit) dominate 92% of exports, dwarfing low-margin categories like playing cards ($0.41/unit).

This overview covers the period from January to October 2025 and is based on verified customs data from the yTrade database.

Vietnam Video Game Consoles (HS Code 9504) Key Metrics Trend

Market Trend Summary

The Vietnam Video game consoles export trend showed robust expansion through the first seven months of 2025, climbing from $148.3 million in January to a July peak of $538.1 million. Momentum stalled in August-September with a 8% contraction, though October’s 9.4% rebound to $540.6 million signaled renewed strength, closing the January-October period with a 265% cumulative surge.

Drivers & Industry Context

The export surge aligns with Vietnam’s streamlined customs procedures under Decree 167/2025/ND-CP, which accelerated high-value electronics shipments [yTrade]. This policy supported consistent month-on-month growth exceeding 19% from April-July, directly boosting the hs code 9504 value. The August dip likely reflected buyer consolidation after peak seasonal demand, though October’s recovery—driven by concentrated shipments to China—confirms persistent demand despite supply chain risks (yTrade).

Table: Vietnam Video Game Consoles Export Trend (Source: yTrade)

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Vietnam HS Code 9504 Export Breakdown

Market Composition & Top Categories

According to yTrade data, Vietnam's HS Code 9504 export market is overwhelmingly dominated by video game consoles and machines (sub-code 95045090), which accounted for over 92% of the total export value throughout the first three quarters of 2025. The remaining trade is fragmented among lower-value categories, including coin-operated arcade machines, various parlour games, and playing cards, which collectively represent a minor share of the total export revenue. This structure highlights a highly concentrated export profile for Vietnam HS Code 9504.

Value Chain & Strategic Insights

The unit price disparity is stark, with high-value video consoles trading at nearly $200 per unit compared to playing cards at just $0.41. This HS Code 9504 breakdown reveals a specialized, quality-driven market rather than a commodity one, where product sophistication dictates price. Exporters should focus on maintaining technological competitiveness in high-margin console production, as the trade structure is clearly bifurcated between premium electronic goods and basic amusement articles.

Table: Vietnam HS Code 9504) Export Breakdown Details (Source: yTrade)

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Vietnam Video Game Consoles Destination Countries

Geographic Concentration & Market Risk

Vietnam's video game console exports from January to October 2025 show extreme geographic concentration. The United States is the dominant partner, capturing 84.66% of the total export value. This creates significant market risk, as Vietnam's export revenue for this product is overwhelmingly dependent on a single economy. The search for Vietnam video game consoles export destinations begins and ends with the US market.

Purchasing Behavior & Demand Segmentation

The US market exhibits a clear premium profile, with its value ratio (84.66%) substantially exceeding its quantity share (56.52%). This indicates quality-conscious demand for high-value specifications, where buyers prioritize advanced features over bulk pricing. Other trade partners for video game consoles, like Canada and the UK, show more balanced value-to-volume ratios, suggesting more standard, volume-driven procurement. This market segmentation offers Vietnam clear margin potential in its core US market rather than pure volume scale.

Table: Vietnam Video Game Consoles (HS Code 9504) Top Destination Countries (Source: yTrade)

Get Vietnam Video Game Consoles (HS Code 9504) Complete Destination Countries Profile

Vietnam Video Game Consoles Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, the market for Vietnam Video game consoles buyers is overwhelmingly dominated by a core group of high-volume, repeat customers. This segment accounts for 99.58% of total export value, indicating a stable, contract-based supply chain with major international distributors and manufacturers. Representative companies like WING FAT PAPER BOX CO and HORNBY HOBBIES LTD anchor this highly concentrated trade flow, which saw peak activity in July 2025 [yTrade].

Purchasing Behavior & Sales Strategy

This extreme buyer concentration—where a few key accounts drive nearly all revenue—creates significant client dependency risk, as noted in October 2025 when 60% of exports relied on a narrow buyer base (yTrade). To mitigate this, suppliers should prioritize contract retention with existing high-volume partners through value-added services, while cautiously expanding outreach to secondary markets. Monitoring HS Code 9504 buyer trends for emerging opportunities in diversified regions will be essential to balance portfolio risk without disrupting core relationships.

Table: Vietnam Video Game Consoles (HS Code 9504) Top Buyers List (Source: yTrade)

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Action Plan for Video Game Consoles Market Operation and Expansion

• Diversify buyer base: Mitigate dependency on the top 0.42% of clients by targeting secondary markets in Canada and the UK, where demand is volume-driven but less concentrated.
• Lock in US contracts: Prioritize value-added services (e.g., technical support, faster lead times) for premium US buyers, who pay disproportionately for advanced specs.
• Audit supply chain resilience: Prepare for policy shifts (e.g., Decree 167/2025/ND-CP reversals) by securing alternative logistics routes for high-value console shipments.
• Monitor China’s rebound: Capitalize on October’s 9.4% recovery, driven by Chinese demand, by allocating flexible production capacity to this emerging hub.
• Brand for premium margins: Double down on R&D for high-end consoles—the data shows buyers will pay for sophistication, not bulk.

Take Action Now —— Explore Vietnam Video game consoles HS Code 9504 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video game consoles Export in 2025?

Vietnam's video game console exports surged 265% from January to October 2025, peaking in July. Policy reforms like Decree 167/2025/ND-CP streamlined customs for high-value electronics, while August’s dip reflected post-seasonal consolidation before an October rebound.

Q2. Who are the main destination countries of Vietnam Video game consoles (HS Code 9504) in 2025?

The U.S. dominates with 84.66% of Vietnam’s export value, followed by Canada and the UK. This extreme geographic concentration underscores reliance on a single market.

Q3. Why does the unit price differ across destination countries of Vietnam Video game consoles Export in 2025?

Premium video game consoles (sub-code 95045090) drive prices to ~$200/unit, while low-value items like playing cards trade at $0.41. The U.S. prioritizes high-spec consoles, whereas others focus on volume.

Q4. What should exporters in Vietnam focus on in the current Video game consoles export market?

Exporters must retain high-volume buyers (99.58% of revenue) through value-added services while cautiously diversifying to secondary markets to mitigate client dependency risks.

Q5. What does this Vietnam Video game consoles export pattern mean for buyers in partner countries?

U.S. buyers benefit from Vietnam’s premium console specialization, but over-reliance on a narrow supplier base poses supply chain risks for all partners.

Q6. How is Video game consoles typically used in this trade flow?

Vietnam’s HS Code 9504 exports are dominated by advanced video game consoles (92% share), catering to quality-driven global entertainment markets rather than commodity-grade products.

Detailed Monthly and Quarterly Report

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