Vietnam Video Game Consoles HS9504 Export Data 2025 July Overview

Vietnam Video Game Consoles (HS 9504) 2025 July Export: Key Takeaways

Vietnam's Video Game Consoles Export (HS Code 9504) in July 2025 reveals a high-value product structure, with the U.S. dominating 71.94% of export value, indicating premium or fully assembled consoles. The market shows strong demand in North America, while Europe serves as a balanced regional hub, and Japan sources components, reflecting diverse supply chain roles. This analysis, covering July 2025, is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 July Export Background

Vietnam’s Video Game Consoles (HS Code 9504), covering consoles, board games, and related articles, fuel global entertainment and gaming industries, with steady demand driven by digital leisure trends. In July 2025, Vietnam's trade policies shifted significantly, as new customs decrees and a U.S.–Vietnam tariff agreement took effect [Vietnam Briefing], streamlining export processes. Vietnam’s role as a key exporter of HS Code 9504 products is growing, supported by its manufacturing agility and favorable trade conditions in 2025.

Vietnam Video Game Consoles (HS 9504) 2025 July Export: Trend Summary

Key Observations

Vietnam's Video Game Consoles HS Code 9504 Export in July 2025 surged to 538.05 million, marking a robust 19.6% month-over-month increase from June, driven by strong seasonal demand and trade policy tailwinds.

Price and Volume Dynamics

The export value for Vietnam Video Game Consoles has shown consistent growth throughout 2025, rising from 148.25 million in January to 538.05 million in July, with a sharp acceleration in May and June. This upward trend aligns with typical industry cycles where mid-year production ramps up to meet anticipated holiday demand, particularly for gaming products. The absence of volume data suggests a focus on high-value consignments, possibly including newer console models or bundled accessories, which contributed to the value spike without significant volume changes.

External Context and Outlook

The July performance was bolstered by Vietnam's updated customs procedures [Vietnam Briefing], which streamlined export declarations and reduced processing times. Additionally, the U.S.-Vietnam tariff agreement effective July 9, 2025 (Express Trade Capital), though primarily affecting imports, may have indirectly boosted export competitiveness by fostering a more open trade environment. Looking ahead, sustained growth in Vietnam Video Game Consoles Export is likely, supported by these regulatory efficiencies and ongoing global demand for gaming hardware.

Vietnam Video Game Consoles (HS 9504) 2025 July Export: HS Code Breakdown

Product Specialization and Concentration

Vietnam's Video Game Consoles HS Code 9504 Export in 2025 July is heavily concentrated in high-value finished goods, dominated by HS Code 95045090 ("Games; video game consoles and machines"). This sub-code accounts for 89% of total export value ($480.94M) despite representing only 24% of shipment frequency, confirming its premium positioning. The absence of weight data suggests these are lightweight, high-value electronics, not bulk commodities.

Value-Chain Structure and Grade Analysis

The remaining sub-codes fall into two categories: mid-range gaming equipment (e.g., HS Code 95045010, 95049099) and low-value ancillary products (e.g., playing cards, billiard accessories). Mid-range items like arcade machines (HS Code 95043090) show higher unit prices but limited volume, while low-value items (e.g., HS Code 95044000 for playing cards) trade in bulk but contribute minimally to revenue. The structure confirms differentiated manufactured goods, not fungible commodities.

Strategic Implication and Pricing Power

Exporters of Vietnam Video Game Consoles HS Code 9504 in 2025 July hold strong pricing power in high-end consoles (95045090), but face competition in ancillary segments. The U.S.–Vietnam tariff agreement [Express Trade Capital] likely benefits premium exports, while lower-tier products require cost optimization. Focus should remain on premium consoles, leveraging Vietnam’s customs reforms [Vietnam Briefing] for streamlined logistics.

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Vietnam Video Game Consoles (HS 9504) 2025 July Export: Market Concentration

Geographic Concentration and Dominant Role

In July 2025, the United States dominated Vietnam Video Game Consoles HS Code 9504 Export, holding 71.94% of the total export value. The value ratio of 71.94 surpassed the quantity ratio of 63.36, pointing to higher unit values and suggesting that exports to the US consist of premium or fully assembled consoles, typical for manufactured goods.

Partner Countries Clusters and Underlying Causes

The top importers form three clear clusters. North America, led by the US and Canada, shows high value ratios exceeding quantity ratios, indicating strong consumer demand for finished products. European markets like the UK and Netherlands have balanced ratios, likely serving as regional distribution hubs. Japan, with high shipment frequency but low quantity and value, may source components or lower-end items, reflecting diverse supply chain roles.

Forward Strategy and Supply Chain Implications

For Vietnam's video game console exports, prioritizing supply chain efficiency in high-value markets like the US is essential. Diversifying into emerging markets can reduce reliance on dominant partners. Optimizing assembly and logistics will support growth, given the manufactured nature of these products.

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Vietnam Video Game Consoles (HS 9504) 2025 July Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 July under HS Code 9504 is a high-value manufactured goods market. Price is driven by product technology in premium consoles (HS Code 95045090) and volume from key OEM contracts. Supply chain implications center on Vietnam's role as an assembly hub for finished goods, dependent on stable tech partnerships and efficient logistics.

Market reliance on a few U.S. buyers (71.94% of value) creates concentration risk. Buyer data shows 98.94% of value from frequent, high-volume partners. This demands flawless order fulfillment and relationship management. Supply chains must prioritize speed and reliability for these clients.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Monitor buyer order frequency for HS Code 95045090 to anticipate demand spikes. This prevents production delays and maintains trust with core clients.
• Diversify export destinations using trade data to target EU and Asian markets. Reducing U.S. reliance mitigates concentration risk and stabilizes revenue.
• Analyze shipment values for low-volume buyers to identify niche opportunities. Converting occasional buyers into regular clients can unlock new growth segments.
• Leverage Vietnam's customs reforms to streamline documentation for all buyer tiers. Faster clearance reduces costs and improves competitiveness for bulk and premium orders.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 July?

Vietnam's video game console exports surged 19.6% month-over-month in July 2025, reaching $538.05M, driven by seasonal demand, streamlined customs procedures, and favorable U.S.-Vietnam trade policies.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 July?

The U.S. dominates with 71.94% of export value, followed by Canada and European hubs like the UK and Netherlands, which serve as distribution centers.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 July partner countries?

Premium consoles (HS Code 95045090) command higher prices in markets like the U.S., while lower-value ancillary products (e.g., playing cards) trade at lower unit prices elsewhere.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters must prioritize relationships with dominant U.S. buyers (98.94% of value) while exploring infrequent large orders as potential growth opportunities.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers benefit from premium console supply, while European hubs access balanced shipments, and niche markets like Japan receive lower-value components.

Q6. How is Video Game Consoles typically used in this trade flow?

Exports consist mainly of high-value finished consoles (89% of value) for consumer markets, supplemented by mid-range arcade machines and low-value gaming accessories.