Vietnam Video Game Consoles HS9504 Export Data 2025 June Overview

Vietnam Video Game Consoles (HS 9504) 2025 June Export: Key Takeaways

Vietnam Video Game Consoles Export 2025 June (HS Code 9504) reveals the U.S. dominates with 88.9% of export value but only 56.37% of quantity, signaling premium demand. High-value finished products drive this market, while secondary clusters like Canada and Japan act as regional hubs. The U.S. market offers high margins but faces a 20% tariff under the US-Vietnam trade deal. This analysis, covering June 2025, is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 June Export Background

Vietnam’s Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, fuels global entertainment and gaming industries, with steady demand driven by digital leisure trends. Under 2025 customs reforms, Vietnam streamlined export procedures and adjusted tariffs, including a 20% U.S. tariff on Vietnamese exports under the July 2025 trade deal, while maintaining preferential rates for regional agreements like RCEP [Vietnam Briefing]. For June 2025 exports, Vietnam remains a key supplier, leveraging its manufacturing hubs and trade-friendly policies to meet global demand.

Vietnam Video Game Consoles (HS 9504) 2025 June Export: Trend Summary

Key Observations

June 2025 saw Vietnam's Video Game Consoles HS Code 9504 Export value surge to 450.01 million, a sharp 24.7% increase from May, highlighting robust growth momentum as the year progresses.

Price and Volume Dynamics

The export value for Vietnam Video Game Consoles climbed steadily from 148.25 million in January to 450.01 million in June 2025, with the most pronounced jump occurring in the second quarter. This upward trend reflects typical industry cycles where production and shipping ramp up ahead of peak global demand periods, such as back-to-school and holiday seasons later in the year. Although volume data is not tracked here, the value growth suggests strengthened export activity, possibly driven by inventory builds or enhanced logistics efficiency.

External Context and Outlook

This growth aligns with Vietnam's 2025 customs reforms [Vietnam Briefing] that simplified export procedures, reducing barriers for high-value goods like video game consoles. Additionally, the U.S.-Vietnam tariff deal [Express Trade Capital] lowering duties on Vietnamese exports to 20% likely bolstered competitiveness in key markets. Looking ahead, these policy supports, combined with seasonal demand increases, position Vietnam for sustained export strength in the latter half of 2025.

Vietnam Video Game Consoles (HS 9504) 2025 June Export: HS Code Breakdown

Product Specialization and Concentration

In June 2025, Vietnam's export of Video Game Consoles under HS Code 9504 is highly concentrated, with one sub-code dominating the market. The key product is HS 95045090, described as "video game consoles and machines, other than those of subheading 9504.30", which holds 87.53% of the total export value. Weight is reported as zero for all entries, making unit price in USD/kg not calculable and indicating an extreme anomaly where physical weight is not a factor, likely due to the lightweight or digital nature of these goods.

Value-Chain Structure and Grade Analysis

The other sub-codes fall into two main groups: coin-operated games like HS 95043090 and 95043040, and various other games and accessories including playing cards (HS 95044000) and parlor games (HS 95049099, 95049095, 95049092). This setup points to a trade in differentiated manufactured goods, not bulk commodities, with products ranging from entertainment machines to simple game items.

Strategic Implication and Pricing Power

The strong focus on high-value video game consoles gives Vietnamese exporters good pricing power in this niche. However, the U.S.–Vietnam tariff deal adds a 20% duty on exports to the U.S., which may squeeze margins and demand careful price strategies or market shifts [Express Trade Capital].

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Vietnam Video Game Consoles (HS 9504) 2025 June Export: Market Concentration

Geographic Concentration and Dominant Role

The United States is the dominant importer of Vietnam video game consoles HS Code 9504 export in 2025 June, with 88.90% of the total value but only 56.37% of the quantity. This value-quantity disparity shows that the US buys higher-value finished products, likely due to strong consumer demand for premium consoles.

Partner Countries Clusters and Underlying Causes

Countries fall into three clusters based on import patterns. The first cluster includes the US, which imports high-value consoles for direct retail. The second cluster has Canada, Chile, Japan, and the Netherlands, with moderate value and quantity ratios, suggesting they serve as regional distribution hubs. The third cluster includes the UK, Mexico, China, Uruguay, and Australia, with low value ratios, indicating they might import lower-cost or refurbished units for niche markets.

Forward Strategy and Supply Chain Implications

Exporters should prioritize the US market for high-margin sales but prepare for a 20% tariff under the US-Vietnam deal [Express Trade Capital]. Supply chains must adapt to Vietnam's streamlined customs procedures for faster clearance [Vietnam Briefing], ensuring accurate HS Code 9504 classification to avoid delays.

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Vietnam Video Game Consoles (HS 9504) 2025 June Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 June under HS Code 9504 is a high-value manufactured goods trade. Price is driven by product technology and large OEM contracts, not bulk commodity factors. The U.S. market dominates with premium console demand but faces a 20% tariff risk. Supply chains must act as an assembly hub, relying on streamlined customs and accurate HS Code 9504 classification to avoid delays.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Use buyer frequency data to forecast U.S. order cycles and adjust production schedules. This prevents overstock and aligns with high-volume buyer demand.
• Analyze HS Code 9504 sub-codes to identify niche products for non-U.S. markets. This diversifies revenue and reduces reliance on tariff-impacted sales.
• Monitor U.S. customs updates for HS Code 9504 to ensure accurate documentation. This avoids clearance delays and maintains supply chain speed.
• Track buyer cluster value shifts to spot new high-value partners early. This secures alternative revenue streams if dominant buyer demand changes.
• Leverage Vietnam’s simplified export procedures for faster shipping to hub markets like Canada and Japan. This cuts logistics costs and improves competitiveness.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 June?

The export value surged 24.7% from May to June 2025, driven by seasonal demand and Vietnam’s streamlined customs procedures, which boosted high-value console shipments.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 June?

The U.S. dominates with 88.90% of export value, followed by Canada, Chile, Japan, and the Netherlands as regional hubs with moderate shares.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 June partner countries?

The U.S. imports premium consoles (HS 95045090, 87.53% of value), while other markets like the UK or Mexico likely buy lower-cost or refurbished units, creating price gaps.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Prioritize high-value U.S. buyers (99.82% of revenue) but diversify to smaller markets to reduce reliance on one dominant segment.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers access high-end consoles, while others face limited options or niche products, with tariffs potentially raising costs for U.S. imports.

Q6. How is Video Game Consoles typically used in this trade flow?

They are differentiated manufactured goods, primarily high-value consoles for retail, with minor segments like coin-operated machines or accessories.