Vietnam Video Game Consoles HS9504 Export Data 2025 March Overview

Vietnam Video Game Consoles (HS 9504) 2025 March Export: Key Takeaways

Vietnam's video game console exports (HS Code 9504) in March 2025 reveal a high-value product focus, with premium units dominating shipments to the US—the dominant market at 86.77% of export value. Buyer concentration is extreme, with the US absorbing nearly all high-end demand, while Europe forms a secondary cluster and niche markets like Japan drive smaller, frequent orders. This analysis, covering March 2025, is based on cleanly processed Customs data from the yTrade database. The US market's outsized share underscores both opportunity and geographic risk, requiring supply chain flexibility to balance bulk shipments and specialized orders.

Vietnam Video Game Consoles (HS 9504) 2025 March Export Background

Vietnam’s Video Game Consoles (HS Code 9504), covering consoles, board games, and related products, serve a growing global entertainment market, driven by gaming and leisure industries. Recent updates to Vietnam’s customs procedures in 2025, including simplified declarations and duty exemptions under Decree 167/2025/ND-CP, streamline exports [Vietnam Briefing]. With March 2025 showing a 2550% surge in HS 9504 imports, Vietnam strengthens its role as a key exporter, benefiting from tariff-free access to markets like the U.S. [Express Trade Capital].

Vietnam Video Game Consoles (HS 9504) 2025 March Export: Trend Summary

Key Observations

Vietnam's Video Game Consoles HS Code 9504 Export value experienced a sharp month-over-month surge in March 2025, jumping from 149.39 million in February to 197.55 million, marking a significant increase that underscores heightened export activity during this period.

Price and Volume Dynamics

The value growth from February to March 2025 reflects a typical industry pattern where video game console exports often peak ahead of global demand cycles, such as seasonal stock replenishment for upcoming gaming releases or holiday seasons. While volume data was not reported, the consistent value escalation suggests efficient export operations or higher-value shipments, aligning with production cycles that prioritize bulk consignments during high-demand windows. This MoM rise, coupled with the absence of volume fluctuations, points to strategic export timing rather than price volatility driving the trend.

External Context and Outlook

The export surge in March 2025 was likely bolstered by Vietnam's updated customs procedures, which introduced clearer rules and on-the-spot export declarations under recent decrees, facilitating smoother trade flows for HS Code 9504 products [Vietnam Briefing]. Additionally, the parallel 2550% year-on-year import growth for similar goods (Vietnam Briefing) indicates robust domestic processing or re-export activities, supporting sustained export momentum. Looking ahead, these regulatory improvements and strong trade fundamentals position Vietnam's Video Game Consoles Export for continued stability, though global demand shifts remain a watch point.

Vietnam Video Game Consoles (HS 9504) 2025 March Export: HS Code Breakdown

Product Specialization and Concentration

The export of Vietnam Video Game Consoles under HS Code 9504 in March 2025 is heavily concentrated in high-value products, specifically video game consoles and machines under sub-code 95045090. This sub-code, described as "Games; video game consoles and machines, other than those of subheading 9504.30", accounts for nearly 94% of the total export value but only about 34% of the quantity, indicating a strong specialization in goods with high unit value. The significant disparity between value and quantity shares points to a market focused on premium, finished goods rather than bulk commodities.

Value-Chain Structure and Grade Analysis

The other sub-codes fall into two broad categories based on value-add stage and product type. First, other game products, such as those under 95049099 and 95049095, include items like funfair and table games with unit values around 10 USD per unit, representing lower-value finished goods. Second, billiard equipment under 95042090 and 95042020, along with playing cards under 95044000, show even lower values and quantities, fitting into niche accessory segments. This structure reveals a trade in differentiated manufactured goods, not fungible commodities, with clear grading from high-end consoles to basic game items.

Strategic Implication and Pricing Power

Vietnam's dominance in high-value video game consoles under HS Code 9504 export in 2025 March grants it strong pricing power and opportunities for branding in global markets. The streamlined customs procedures in Vietnam, as part of broader 2025 updates [Vietnam Briefing], support efficient export operations for all sub-codes. For lower-value game products, competition is fiercer, suggesting a strategic focus on cost management or targeting specific market niches to maintain competitiveness.

Check Detailed HS 9504 Breakdown

Vietnam Video Game Consoles (HS 9504) 2025 March Export: Market Concentration

Geographic Concentration and Dominant Role

In March 2025, Vietnam's export of video game consoles under HS Code 9504 was heavily concentrated, with the United States accounting for 86.77% of the total export value. The value ratio of 86.77 significantly exceeds the quantity ratio of 60.88 for the US, indicating that shipments to this market consist of higher-unit-value products, likely premium or fully assembled consoles, rather than lower-end components.

Partner Countries Clusters and Underlying Causes

The export partners form three clusters: first, the US stands alone as the dominant high-value market due to its large consumer base and strong demand for gaming products. Second, European countries like Germany, Spain, the UK, and the Netherlands represent a secondary cluster with moderate value and quantity shares, driven by established retail networks and stable demand in developed economies. Third, countries such as Uruguay show high quantity but low value ratios, suggesting exports of cheaper variants or bulk shipments, while Japan's high frequency but low volume points to frequent, small-scale orders possibly for niche or specialized products.

Forward Strategy and Supply Chain Implications

For Vietnam's video game console exports, focusing on quality control and leveraging trade agreements like the US-Vietnam tariff deal [Express Trade Capital] can secure access to key markets. Supply chains should be optimized for flexibility to handle diverse order sizes, from bulk shipments to Europe to smaller, frequent orders for markets like Japan, ensuring efficient logistics and cost management.

Get Complete Partner Countries Profile

Vietnam Video Game Consoles (HS 9504) 2025 March Export: Buyer Cluster

Buyer Market Concentration and Dominance

The Vietnam Video Game Consoles Export for March 2025 under HS Code 9504 shows extreme market concentration, with one segment of buyers dominating the trade. The high value and high frequency buyers account for 99.69% of the total export value, indicating that a small group of key importers drives nearly all revenue. This segment also handles 93.13% of shipment frequency, with a median transaction pattern of high volume and regular orders, defining the overall market as reliant on consistent, large-scale exchanges. The four segments of buyers reveal a market where most activity centers on a few major players.

Strategic Buyer Clusters and Trade Role

The other buyer segments play minor but distinct roles. Buyers with high value but low frequency orders represent occasional large purchases, possibly for special promotions or bulk deals, contributing 0.29% of value. Those with low value but high frequency are likely involved in frequent small shipments, such as testing new markets or supplying niche retailers, adding only 0.01% of value. The low value and low frequency group consists of infrequent, small-scale buyers, perhaps one-off or experimental importers, with negligible impact at 0.01% value share. For manufactured goods like video game consoles, these clusters suggest secondary or emerging market activities rather than core distribution.

Sales Strategy and Vulnerability

For exporters in Vietnam, the strategy must focus on nurturing relationships with the dominant high value, high frequency buyers to maintain steady revenue, while monitoring for over-reliance risks that could arise from market shifts. Opportunities exist in cautiously engaging the occasional large buyers for diversification. The sales model should prioritize efficient, high-volume logistics, supported by Vietnam's simplified customs procedures in 2025, which ease export declarations and expand duty exemptions [Vietnam Briefing], making frequent shipments more viable. This structure underscores the need for a balanced approach to mitigate vulnerability from concentrated buyer dependence.

Check Full Video Game Consoles Buyer lists

Vietnam Video Game Consoles (HS 9504) 2025 March Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 March under HS Code 9504 reveals a high-value, manufactured goods market. Price is driven by product technology and specifications, particularly for premium consoles under sub-code 95045090. Large-volume OEM contracts with dominant US buyers further solidify pricing power. This structure positions Vietnam as a key assembly hub for finished goods, reliant on stable technology partnerships and efficient export logistics.

Supply chain implications are clear. Vietnam's role is that of a final assembly and export platform for these specialized electronics. This creates dependence on both high-tech component imports and consistent demand from a concentrated buyer base. Supply chains must be optimized for two streams: high-volume bulk shipments to major markets and flexible handling of smaller, frequent orders for niche segments.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Prioritize production and logistics for high-value sub-code 95045090 consoles. This captures the majority of export value and maximizes returns per unit shipped.
• Use buyer frequency data to forecast order cycles from key US partners. This prevents inventory overstock and ensures timely fulfillment for your largest revenue stream.
• Analyze shipment data for European partners to optimize bulk shipping schedules. This reduces per-unit logistics costs for secondary markets with steady demand.
• Monitor low-frequency, high-value buyer segments for potential large orders. This identifies opportunities for supplemental revenue without major operational shifts.
• Leverage Vietnam's 2025 customs simplifications for all export declarations. This speeds up shipment processing, which is critical for maintaining high frequency delivery to core clients.

Focus on these data points to execute effectively in this concentrated, high-stakes market.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 March?

The sharp month-over-month surge in export value (from 149.39M to 197.55M USD) reflects strategic timing for high-demand cycles, supported by streamlined customs procedures and strong global demand for premium consoles.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 March?

The US dominates with 86.77% of export value, followed by European markets like Germany, Spain, and the UK, which form a secondary cluster with moderate shares.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 March partner countries?

Premium consoles under sub-code 95045090 (94% of value but 34% of quantity) skew US shipments toward higher unit prices, while niche or bulk items (e.g., billiard gear, playing cards) drive lower-value exports to other markets.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Prioritize relationships with high-value, high-frequency buyers (99.69% of revenue) while leveraging Vietnam’s efficient customs to handle bulk shipments to the US and flexible orders for Europe/Japan.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

US buyers benefit from stable premium supply, while European and niche markets gain access to diversified products, though over-reliance on Vietnam’s high-end consoles may pose concentration risks.

Q6. How is Video Game Consoles typically used in this trade flow?

Exports are primarily finished goods, ranging from high-end consoles (dominant in value) to lower-value game accessories like playing cards or billiard equipment for niche markets.

Q7. What is yTrade?

yTrade is a global trade data platform that provides SaaS and API access to provide accurate, structured, and searchable import-export trade data for international business decisions. It enables users to access verified shipment records, analyse buyer and supplier activity, review company trade overviews, assess compliance risks, and monitor real market demand — all from a single, scalable system.

Q8. How can yTrade benefit my business?

yTrade helps businesses:

• Identify active and verified buyers through global import data
• Discover reliable suppliers with real shipment history
• Monitor competitor previous trade activity
• Reduce sourcing and compliance risk with worldwide export data
• Support data-driven sales, procurement, and market expansion decisions
• Save time by replacing manual research with structured trade data analysis

Q9. What features does yTrade offer?

yTrade provides practical, trade-focused tools including:

• Global shipment search by HS code, product, company name, port, or country
• Detailed company trade profiles with ownership and relationship mapping
• Buyer and supplier discovery with real transaction trade records
• Basic compliance with background checks and sanctions risk screening
• Competitor's shipment tracking and selling/buying behaviour analysis
• Trade Trends to identify market demand and trade flow monitoring
• Big-Data Search engine with percised filters to generate accurate data reports
• Global Trade Data API access for Internal Softwares like CRM, ERP, and SaaS integration All data is structured, verified, and cleaned to ensure consistency and reliability.