Vietnam Video Game Consoles HS9504 Export Data 2025 May Overview

Vietnam Video Game Consoles (HS 9504) 2025 May Export: Key Takeaways

Vietnam Video Game Consoles (HS Code 9504) Export 2025 May reveals a high-value product structure, with the US dominating as the top importer, accounting for 93.55% of export value but only 37.94% of quantity—indicating premium finished goods demand. The market shows strong buyer concentration, with North America, Europe, and Japan forming key clusters. Exporters must navigate new regulations like Decree 259 while leveraging streamlined customs procedures to maintain competitiveness. This analysis covers May 2025 and is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 May Export Background

Vietnam’s Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, fuels global entertainment and gaming industries, with steady demand driven by digital leisure trends. Recent Decree 259/2025 tightens strategic trade controls, requiring exporters to verify licensing for dual-use goods, though HS 9504 remains largely unaffected [Baker McKenzie]. As Vietnam’s 2025 May exports benefit from streamlined customs under new reforms, the country strengthens its role as a key supplier for gaming hardware, especially to tariff-free U.S. markets under the latest trade deal [Express Trade Capital].

Vietnam Video Game Consoles (HS 9504) 2025 May Export: Trend Summary

Key Observations

Vietnam Video Game Consoles HS Code 9504 Export value in 2025 May surged to 360.75 million, a sharp 52.9% increase from April, underscoring a robust performance driven by heightened export activity.

Price and Volume Dynamics

The sequential growth from January's 148.25 million to May's peak aligns with typical industry production cycles, where manufacturers ramp up output ahead of global demand surges, such as holiday season stock builds. Month-over-month increases accelerated notably in May, suggesting efficient supply chain responses to rising international orders, despite volume data limitations highlighting value-focused trade dynamics.

External Context and Outlook

Vietnam's streamlined customs procedures under recent decrees [Vietnam Briefing] likely facilitated this export surge by reducing processing times and costs. While strategic trade controls (Baker McKenzie) pose no direct barriers to HS 9504, sustained growth hinges on continued global electronics demand and Vietnam's manufacturing competitiveness, supported by favorable trade policies.

Vietnam Video Game Consoles (HS 9504) 2025 May Export: HS Code Breakdown

Product Specialization and Concentration

Vietnam's export of video game consoles under HS Code 9504 in May 2025 is highly concentrated in high-value video game consoles, specifically sub-code 95045090 for games and video game consoles, which accounts for 92% of the total export value at 332 million USD from 1.44 million units. This sub-code shows a significantly higher implied unit price of approximately 230 USD per unit compared to others, indicating a focus on premium, finished products. The remaining sub-codes contribute minimally to value, with no extreme price anomalies isolated.

Value-Chain Structure and Grade Analysis

The export structure comprises two main categories beyond the dominant consoles: other amusement games like coin-operated machines and parlor games (e.g., sub-codes 95049099 and 95043090) with value shares under 6%, and low-value accessories such as playing cards and billiard articles (e.g., sub-codes 95044000 and 95042090) with value shares below 0.3%. This grouping reflects a trade in differentiated manufactured goods with varying value-add stages, rather than fungible bulk commodities, as products are tailored for specific entertainment uses.

Strategic Implication and Pricing Power

The high value concentration gives Vietnamese exporters of video game consoles strong pricing power in international markets. To maintain competitiveness, firms should leverage streamlined customs procedures from recent updates [Vietnam Briefing], while monitoring potential licensing requirements under new strategic trade controls that could affect dual-use goods, though HS 9504 is not specifically targeted [Baker McKenzie]. Focusing on high-margin consoles aligns with opportunities from tariff changes in key markets like the U.S.

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Vietnam Video Game Consoles (HS 9504) 2025 May Export: Market Concentration

Geographic Concentration and Dominant Role

Vietnam Video Game Consoles HS Code 9504 Export 2025 May shows a highly concentrated market, with the UNITED STATES dominating as the top importer by value, accounting for 93.55% of total export value but only 37.94% of quantity, indicating that shipments to the US consist of higher-value, likely finished products compared to other markets. This disparity between value and quantity ratios points to the US market demanding premium or assembled video game consoles, rather than lower-grade or component parts. The analysis for May 2025 confirms this pattern, with the US far outpacing other countries in import value.

Partner Countries Clusters and Underlying Causes

The top importers form three clear clusters: first, the US and Mexico represent the North American market, likely due to regional trade flows and consumer demand for high-end electronics. Second, Japan stands alone as a key Asian partner, possibly sourcing specialized components or niche products from Vietnam. Third, European countries like the UNITED KINGDOM, NETHERLANDS, and SPAIN form a cluster, suggesting they serve as distribution hubs or have strong retail markets for video game consoles. These clusters align with global supply chain networks, where regions with advanced logistics and consumer bases import finished goods directly.

Forward Strategy and Supply Chain Implications

For Vietnamese exporters, focusing on high-value markets like the US is crucial, but they must adapt to new regulations such as Vietnam's strategic trade control Decree 259, which could require licenses for certain exports if deemed dual-use [Baker McKenzie]. Leveraging updated customs procedures from 2025, which simplify export processes, can reduce delays and costs (Vietnam Briefing). Additionally, monitoring tariff changes under the U.S.-Vietnam deal is essential, as it may affect export competitiveness to key markets. Supply chains should prioritize compliance and efficiency to maintain access to dominant partners.

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Vietnam Video Game Consoles (HS 9504) 2025 May Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 May under HS Code 9504 is defined by two core price drivers. Product specification and technology level drive unit prices, as seen in the 230 USD per unit premium for finished consoles. High-volume OEM or tier-1 contracts with major buyers also set pricing, given that frequent, large orders dominate 99.91% of export value. These factors create a supply chain built around Vietnam’s role as an assembly hub for high-value electronics, with heavy dependence on technology and brand partnerships from leading console manufacturers. This structure is vulnerable to shifts in key buyer demand or regulatory changes, such as strategic trade controls for dual-use goods, though HS 9504 is not currently targeted.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Analyze buyer purchase frequency to align production and shipping schedules with major clients’ stock cycles, preventing inventory overstock or shortages for steady revenue.
• Monitor HS Code 9504 sub-categories for any regulatory changes under Decree 259, ensuring exports do not suddenly require licenses and avoid customs delays.
• Focus sales and marketing resources on high-value markets like the US and Mexico, using trade data to identify new partners within these regions and maximize returns.
• Leverage Vietnam’s simplified customs procedures from 2025 updates to accelerate documentation and reduce logistics costs for high-volume, time-sensitive shipments.
• Track unit price trends by destination to spot opportunities for premium product placement, avoiding low-margin markets and protecting brand value.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 May?

The export value surged by 52.9% from April to May 2025, driven by heightened demand and efficient supply chain responses, particularly for high-value finished consoles (HS 95045090), which dominate the trade.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 May?

The U.S. is the dominant importer, accounting for 93.55% of export value, followed by Mexico and Japan, which form regional clusters for high-end electronics distribution.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 May partner countries?

The price difference stems from Vietnam’s focus on premium finished consoles (HS 95045090), which average $230 per unit, while lower-value accessories and niche games contribute minimally to overall value.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters should prioritize relationships with high-volume, high-frequency buyers (99.91% of value) and monitor compliance with strategic trade controls to maintain access to key markets like the U.S.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

Buyers in the U.S. and other key markets benefit from reliable, high-value shipments but face dependency risks if Vietnamese exporters encounter supply chain or regulatory disruptions.

Q6. How is Video Game Consoles typically used in this trade flow?

The trade is dominated by finished, high-margin consoles for consumer entertainment, with minimal contributions from low-value accessories or bulk commodity items.