Vietnam Video Game Consoles HS9504 Export Data 2025 January Overview

Vietnam Video Game Consoles (HS 9504) 2025 January Export: Key Takeaways

Vietnam's Video Game Consoles (HS Code 9504) export in January 2025 reveals a high-value product focus, with the U.S. dominating 98% of export value but just 67% of quantity, signaling premium console shipments. Buyer concentration is extreme, with the U.S. as the sole high-value market, while Japan and Europe show niche or distribution roles. This analysis, covering January 2025, is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 January Export Background

Vietnam’s Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, fuels global entertainment and gaming industries, with steady demand driven by digital growth. Recent updates to Vietnam’s customs procedures in 2025, including clearer HS code classifications and streamlined export declarations [Vietnam Briefing], position the country as a strategic exporter, especially for January 2025 shipments. Vietnam’s competitive manufacturing and trade policies make it a key player in meeting international demand for these products.

Vietnam Video Game Consoles (HS 9504) 2025 January Export: Trend Summary

Key Observations

In January 2025, Vietnam's exports of Video Game Consoles under HS Code 9504 recorded a value of 148.25 million, highlighting a potential anomaly with zero volume, which may indicate high-value, low-volume shipments or data reporting inconsistencies for this period.

Price and Volume Dynamics

The video game console industry typically sees seasonal demand peaks in the fourth quarter due to holiday shopping, with January often experiencing a post-holiday slowdown in volume as inventories adjust. The zero volume here contrasts with the high value, suggesting possible one-off high-unit-price exports or reporting errors, rather than a sustained trend, with no QoQ or YoY comparisons available due to limited data.

External Context and Outlook

Recent updates to Vietnam's customs procedures and HS code classifications, as detailed in [Vietnam Briefing], aim to streamline trade but could cause temporary disruptions in export flows. These regulatory changes, including clearer rules on tax incentives and specialized inspections (FAS USDA), may influence future export consistency for Video Game Consoles HS Code 9504, requiring close monitoring for compliance impacts.

Vietnam Video Game Consoles (HS 9504) 2025 January Export: HS Code Breakdown

Product Specialization and Concentration

Vietnam's January 2025 export of HS Code 9504 was highly concentrated in video game consoles, with sub-code 95045090 (Games; video game consoles and machines) dominating at 96.76% of the total export value. The uniform weight distribution across all sub-codes, combined with this extreme value share, underscores a focus on high-unit-price, finished goods rather than bulk commodities. This specialization in premium products is a key feature of the Vietnam Video Game Consoles HS Code 9504 Export 2025 January landscape.

Value-Chain Structure and Grade Analysis

The remaining sub-codes fall into two broad categories: lower-value table and parlour games (e.g., 95049099 and 95049095, with value shares under 2%) and niche accessories like billiard articles (e.g., 95042090). These products show significantly lower value per unit compared to the dominant consoles, indicating a market structure centered on differentiated manufactured goods with varied quality grades, rather than fungible commodities tied to price indices.

Strategic Implication and Pricing Power

Exporters of video game consoles from Vietnam hold strong pricing power due to the high value concentration, emphasizing the need for quality control and brand differentiation. Strategic focus should prioritize maintaining compliance with customs procedures, as updates in 2025 may affect export declarations [Vietnam Briefing]. For the Vietnam Video Game Consoles HS Code 9504 Export 2025 January, diversifying into ancillary products could mitigate risk but requires careful market analysis.

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Vietnam Video Game Consoles (HS 9504) 2025 January Export: Market Concentration

Geographic Concentration and Dominant Role

In January 2025, Vietnam's export of Video Game Consoles under HS Code 9504 was overwhelmingly dominated by the United States, which held 98.13% of the export value but only 67.03% of the quantity, signaling a focus on high-value, premium products rather than bulk shipments. This disparity suggests that Vietnam is exporting finished, high-end consoles to the US, likely driven by strong consumer demand and possibly OEM assembly relationships for major brands.

Partner Countries Clusters and Underlying Causes

The export partners form three clear clusters: the US as the primary high-value destination; Japan and China with moderate frequency but low value shares, possibly for component supplies or niche markets; and European nations like the Netherlands, Spain, and the UK with balanced frequency and value, indicating regional distribution hubs. Japan's high frequency but minimal value could point to shipments of parts or accessories, while Europe's pattern aligns with serving diverse consumer bases through established trade networks.

Forward Strategy and Supply Chain Implications

For Vietnam's Video Game Consoles export strategy, reinforcing ties with US buyers is crucial due to their high-value orders, while optimizing logistics for efficient component sourcing from clusters like Japan. Diversifying into European markets could mitigate over-reliance on the US, but supply chains must prioritize quality control and timely delivery to maintain competitive edge in this manufactured goods sector.

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Vietnam Video Game Consoles (HS 9504) 2025 January Export: Buyer Cluster

Buyer Market Concentration and Dominance

The Vietnam Video Game Consoles Export market in January 2025, under HS Code 9504, shows extreme concentration among four segments of buyers. One group of high-value and high-frequency buyers dominates with 99.53% of the total export value and 94.12% of transaction frequency. This indicates that the market is heavily reliant on a small number of large, regular customers for almost all revenue. The overall trade is characterized by frequent, high-value shipments, typical for manufactured goods like consoles.

Strategic Buyer Clusters and Trade Role

The other buyer segments play minor roles. A small set of high-value but low-frequency buyers likely represents large, infrequent orders, such as bulk purchases or special deals. Another group with low value but high frequency consists of small, regular buyers, possibly smaller retailers or distributors making consistent but modest purchases. The remaining low-value and low-frequency buyers are likely occasional or testing orders from new or minor clients, contributing negligibly to trade.

Sales Strategy and Vulnerability

For exporters in Vietnam, the strategy must focus on maintaining relationships with the dominant high-value buyers to secure steady revenue, but this creates vulnerability to demand shifts or loss of key clients. Diversifying into the smaller buyer segments could mitigate risks and tap into growth opportunities, such as expanding retail networks. The sales model should prioritize direct engagement with large buyers while streamlining processes for smaller ones. Recent customs updates [Vietnam Briefing] emphasize clearer export procedures, supporting efficient compliance for all buyer types.

Check Full Video Game Consoles Buyer lists

Vietnam Video Game Consoles (HS 9504) 2025 January Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 January under HS Code 9504 is defined by high-value specialization and concentrated trade flows. Price is driven by product technology specifications and volume from major OEM contracts, not commodity indices. The supply chain acts as an assembly hub, heavily reliant on the US market and a few key buyers. This creates both premium pricing power and significant vulnerability to demand shifts or supply disruptions.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Monitor US buyer order frequency to anticipate demand cycles and adjust production schedules. This prevents overstock and ensures timely fulfillment for your largest revenue source.
• Analyze low-frequency, high-value buyer profiles to identify potential new bulk clients. Diversifying your customer base reduces reliance on a single dominant segment.
• Track shipments to Japan and China for component sourcing patterns. Optimizing inbound logistics secures better pricing and reduces assembly delays.
• Use European shipment data to evaluate market entry feasibility for lower-volume, higher-margin niches. This builds resilience against US market volatility.

The Data-Driven Advantage

Traditional market analysis misses the sub-code and buyer-level details that drive profit in the Vietnam Video Game Consoles HS Code 9504 Export 2025 January. Granular trade data reveals specific product mixes, client types, and logistics routes. This intelligence is essential for managing supply chain risk and maximizing value in a concentrated, high-stakes market.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 January?

The high export value ($148.25M) with zero reported volume suggests potential data inconsistencies or one-off high-unit-price shipments, possibly influenced by post-holiday inventory adjustments and updated customs procedures in 2025.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 January?

The U.S. dominated with 98.13% of export value, followed by Japan and China (low-value shares), and European hubs like the Netherlands and UK with balanced trade.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 January partner countries?

Premium video game consoles (sub-code 95045090, 96.76% of value) drive high unit prices to the U.S., while lower-value accessories (e.g., 95049099) skew prices downward in other markets.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Prioritize relationships with high-value U.S. buyers (99.53% of revenue) while diversifying into smaller European and Asian markets to reduce reliance on a single dominant partner.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers secure high-end consoles at scale, while niche buyers in Europe/Asia access smaller shipments of accessories or components, reflecting tiered demand and supply chain roles.

Q6. How is Video Game Consoles typically used in this trade flow?

Exports are primarily finished, high-value consoles (e.g., 95045090) for consumer retail, with minor volumes of accessories like billiard articles or table games for diversified markets.

Q7. What is yTrade?

yTrade is a global trade data platform that provides SaaS and API access to provide accurate, structured, and searchable import-export trade data for international business decisions. It enables users to access verified shipment records, analyse buyer and supplier activity, review company trade overviews, assess compliance risks, and monitor real market demand — all from a single, scalable system.

Q8. How can yTrade benefit my business?

yTrade helps businesses:

• Identify active and verified buyers through global import data
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• Save time by replacing manual research with structured trade data analysis

Q9. What features does yTrade offer?

yTrade provides practical, trade-focused tools including:

• Global shipment search by HS code, product, company name, port, or country
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