Vietnam Video Game Consoles HS9504 Export Data 2025 February Overview

Vietnam Video Game Consoles (HS 9504) 2025 February Export: Key Takeaways

Vietnam's HS Code 9504 Video Game Consoles Export in February 2025 reveals a premium-focused trade, with the U.S. dominating 86.50% of export value but only 54.08% of volume—confirming high-end product shipments. Buyer concentration is high, with affluent Western markets driving demand, while secondary hubs like the Netherlands handle lower-value units. This analysis, based on cleanly processed Customs data from the yTrade database, covers Vietnam Video Game Consoles Export 2025 February.

Vietnam Video Game Consoles (HS 9504) 2025 February Export Background

Vietnam’s export of Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, serves a growing global entertainment market, driven by steady demand from gaming and leisure industries. With Vietnam’s recent customs reforms under Decree 259/2025 [Baker McKenzie] streamlining trade controls, the country is poised to strengthen its role as a key exporter in 2025, particularly for February shipments, as U.S.-Vietnam tariff reductions [Express Trade Capital] open new opportunities.

Vietnam Video Game Consoles (HS 9504) 2025 February Export: Trend Summary

Key Observations

Vietnam Video Game Consoles HS Code 9504 Export values remained nearly flat in February 2025, rising just 0.8% month-on-month to $149.39 million. This minimal growth reflects stable but unspectacular demand during a typically quiet period for consumer electronics trade.

Price and Volume Dynamics

The marginal increase from January's $148.25 million suggests steady production and export scheduling, absent major inventory builds or draws. For this category, February often sees routine fulfillment rather than seasonal peaks, aligning with the observed stability. Year-on-year comparisons are unavailable, but the sequential consistency indicates reliable—if modest—trade flows under existing supply conditions.

External Context and Outlook

Broader regulatory improvements likely supported this stability. Vietnam’s customs reforms under [Decree 167/2025/ND-CP] streamlined procedures for all exports, including gaming equipment. Additionally, the U.S.–Vietnam tariff agreement [Express Trade Capital] may have buoyed exporter confidence. While no policy targeted HS 9504 specifically, these facilitative measures helped maintain smooth February 2025 exports amid generally favorable trade terms.

Vietnam Video Game Consoles (HS 9504) 2025 February Export: HS Code Breakdown

Product Specialization and Concentration

In February 2025, Vietnam's export of video game consoles under HS Code 9504 was heavily concentrated in high-value products. The sub-code 95045090, for video game consoles and machines, accounted for over 95 percent of the total export value but only about 35 percent of the quantity, indicating a strong specialization in high-unit-value items. This disparity highlights the dominance of finished, electronic gaming equipment in Vietnam's exports for this period.

Value-Chain Structure and Grade Analysis

The remaining sub-codes fall into two main categories based on value-add stage. First, low-value amusement articles like funfair and table games (e.g., 95049099 with about 2.7 percent value share and 20 percent quantity share) and playing cards (95044000 with minimal value but 6.4 percent quantity share) represent bulk, low-unit-value goods. Second, niche accessories like billiard equipment (e.g., 95042090) have tiny shares. This structure shows a mix of differentiated manufactured goods (consoles) and more fungible, bulk amusement items, with consoles driving most value.

Strategic Implication and Pricing Power

The high value concentration in video consoles gives Vietnam strong pricing power for premium exports, while the low-value segments are highly competitive. With no new export restrictions reported for HS 9504 in February 2025 [FreightAmigo], market players should focus on leveraging Vietnam's strength in high-end video game consoles exports under HS Code 9504 for 2025.

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Vietnam Video Game Consoles (HS 9504) 2025 February Export: Market Concentration

Geographic Concentration and Dominant Role

The United States is the clear leader in Vietnam's video game console exports for February 2025, holding 86.50% of the value share but only 54.08% of the quantity share, indicating a focus on higher-value, premium products rather than bulk shipments. This value-quantity gap suggests that Vietnam is exporting advanced or branded consoles directly to consumer markets, not basic components. The analysis covers Vietnam Video Game Consoles HS Code 9504 Export 2025 February.

Partner Countries Clusters and Underlying Causes

Countries fall into two main clusters: first, the US and European nations like Belgium, UK, and Spain, which have high value relative to quantity, pointing to direct sales of finished goods to affluent markets. Second, countries like Netherlands and Uruguay show lower value per unit, likely acting as logistics hubs or markets for cheaper, older models, based on typical electronics trade flows.

Forward Strategy and Supply Chain Implications

For suppliers, prioritize relationships with US and European buyers to maintain premium pricing, and consider diversifying into emerging markets cautiously. Supply chains should emphasize quality control and fast shipping to high-demand regions. No relevant policy changes from the news affect exports directly, so focus remains on market dynamics.

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Vietnam Video Game Consoles (HS 9504) 2025 February Export: Buyer Cluster

Buyer Market Concentration and Dominance

In the Vietnam Video Game Consoles Export for February 2025 under HS Code 9504, the buyer market shows extreme concentration, with one group of frequent, high-value buyers driving nearly all export activity. This segment accounts for 98.86% of the total export value and 91.02% of all transactions, indicating that most sales come from regular, large-scale purchases typical of major distributors or OEM partners. The market is defined by high-volume, consistent orders, with the median transaction being substantial in value and frequency, reflecting a reliance on a few key players in the four segments of buyers.

Strategic Buyer Clusters and Trade Role

The other buyer groups play minor but distinct roles. Occasional large buyers, who make infrequent but high-value purchases, contribute 1.10% of export value, likely representing special bulk orders or project-based deals. Small but frequent buyers, accounting for only 0.01% of value, are probably smaller retailers or online sellers with regular but low-volume needs. Infrequent small buyers, with just 0.03% of value, might include niche markets or one-off testing orders, showing limited but present demand diversity.

Sales Strategy and Vulnerability

For exporters in Vietnam, the strategic focus must be on nurturing relationships with dominant frequent high-value buyers to sustain revenue, while exploring opportunities to engage occasional large buyers for growth. The high concentration poses a risk of over-reliance, making diversification into other clusters advisable. Sales models should prioritize direct, high-volume channels, supported by Vietnam's customs modernization efforts that simplify export procedures [Vietnam Briefing], reducing operational barriers and enhancing efficiency for consistent large shipments.

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Vietnam Video Game Consoles (HS 9504) 2025 February Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 February under HS Code 9504 is defined by high-value specialization and concentrated buyer markets. Price is driven by advanced product specifications and large OEM contract volumes from key partners. Supply chains must focus on assembly hub efficiency and technology dependence to maintain premium exports. This structure supports strong pricing power but requires careful risk management.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Use buyer frequency data to forecast demand cycles and prevent inventory overstock. This ensures optimal stock levels and reduces holding costs.
• Focus sales efforts on high-value markets like the US and Europe to leverage premium pricing. This maximizes revenue from affluent consumer bases.
• Diversify buyer portfolios by targeting occasional large buyers for growth. This reduces reliance on a few key players and mitigates risk.
• Monitor HS Code 9504 sub-trends to adjust product mix towards high-value items. This aligns exports with profitable specialization and market demand.
• Leverage Vietnam's customs modernization for streamlined export procedures. This enhances operational efficiency and supports large, consistent shipments.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 February?

Vietnam's video game console exports grew marginally by 0.8% in February 2025, reflecting stable demand. This consistency is supported by streamlined customs procedures and favorable trade terms, with no major disruptions reported.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 February?

The U.S. dominates with 86.50% of export value, followed by European markets like Belgium, the UK, and Spain. These regions focus on high-value finished consoles rather than bulk shipments.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 February partner countries?

The price gap stems from Vietnam’s specialization in high-end consoles (HS 95045090), which drive 95% of export value but only 35% of volume. Lower-value items like playing cards (95044000) skew unit prices in some markets.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters should prioritize relationships with frequent, high-value buyers (98.86% of export value) while cautiously exploring occasional bulk orders. Diversifying beyond the U.S. and Europe could mitigate over-reliance risks.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. and European buyers receive premium consoles, while markets like the Netherlands may act as hubs for cheaper models. Buyers benefit from Vietnam’s stable supply chain and high-quality finished goods.

Q6. How is Video Game Consoles typically used in this trade flow?

Most exports are finished, branded consoles shipped directly to consumer markets, with a smaller share being low-value amusement articles like playing cards or table games.

Q7. What is yTrade?

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