Vietnam Video Game Consoles HS9504 Export Data 2025 August Overview

Vietnam Video Game Consoles (HS 9504) 2025 August Export: Key Takeaways

Vietnam Video Game Consoles Export 2025 August under HS Code 9504 reveals a dominant U.S. market (74.58% of export value), signaling premium product shipments, while secondary markets like Canada and Mexico offer diversification potential amid tariff risks. The U.S. buyer concentration demands strategic compliance, especially under new 20% tariffs, while China’s role hints at supply chain linkages. This analysis covers August 2025, based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 August Export Background

Vietnam's Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, fuels global entertainment and gaming industries, with steady demand driven by digital leisure trends. As of August 2025, Vietnam benefits from a 20% U.S. tariff rate (down from 46%) for direct exports under HS Code 9504, though transshipped goods face stricter scrutiny at 40% [Express Trade Capital]. The country remains a key exporter, supplying major markets like the U.S. and China, while emphasizing accurate HS code compliance to avoid delays or fines.

Vietnam Video Game Consoles (HS 9504) 2025 August Export: Trend Summary

Key Observations

In August 2025, Vietnam's exports of video game consoles under HS Code 9504 experienced a month-over-month decline in value, dropping to $495.24 million from July's peak of $538.05 million, marking the first decrease after seven consecutive months of growth.

Price and Volume Dynamics

The export value for Vietnam Video Game Consoles HS Code 9504 surged from $148.25 million in January to $538.05 million in July 2025, reflecting a typical industry pattern where exports ramp up ahead of global holiday demand peaks in Q4. However, the August dip to $495.24 million suggests a potential inventory adjustment or demand normalization, as the steady climb earlier in the year aligned with seasonal stock buildup for key markets like the U.S. and China.

External Context and Outlook

The volatility in August can be partly attributed to the U.S.–Vietnam tariff agreement effective July 9, 2025, which reduced tariffs on Vietnamese exports under HS Code 9504 to 20% [Express Trade Capital]. This policy likely spurred a July export surge as exporters rushed to benefit from lower rates, with August's decline indicating a market recalibration. Ongoing emphasis on HS code compliance (Express Trade Capital) may further influence future export stability for Vietnam Video Game Consoles HS Code 9504 Export 2025 August.

Vietnam Video Game Consoles (HS 9504) 2025 August Export: HS Code Breakdown

Product Specialization and Concentration

Vietnam's Video Game Consoles HS Code 9504 Export in 2025 August is highly specialized, with video game consoles and machines (HS Code 95045090) dominating nearly 95% of the total export value while representing only about 30% of the quantity, indicating a high-value product with significant unit price disparity. Extreme low-value anomalies, such as HS Code 95045010 with minimal export value, are isolated from the main analysis pool due to their negligible impact.

Value-Chain Structure and Grade Analysis

The non-anomalous sub-codes fall into two categories: other arcade and table games (e.g., HS Code 95049099 and 95049095) with lower value shares around 3% and 1%, and accessories like playing cards (HS Code 95044000) and billiard articles (HS Code 95042090) with even smaller value contributions. This structure points to a trade in differentiated manufactured goods, not fungible bulk commodities, with varying grades and value-add stages.

Strategic Implication and Pricing Power

Exporters of high-value video game consoles likely hold strong pricing power due to their market dominance. However, the 20% U.S. tariff on Vietnamese exports under this code [Express Trade Capital] requires strict compliance with HS code accuracy to mitigate risks and maintain competitiveness in the 2025 trade environment.

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Vietnam Video Game Consoles (HS 9504) 2025 August Export: Market Concentration

Geographic Concentration and Dominant Role

Vietnam Video Game Consoles HS Code 9504 Export 2025 August shows strong concentration in the UNITED STATES, which accounts for 74.58% of export value but only 56.88% of quantity, indicating higher unit prices and likely finished, higher-value products shipped there. This disparity suggests that exports to the U.S. consist of premium or assembled consoles, while other markets may receive lower-value variants or components. The analysis period is August 2025.

Partner Countries Clusters and Underlying Causes

Countries fall into three clusters: the U.S. as the primary high-volume, high-value market; Canada, China, UK, and Mexico as secondary markets with moderate value and quantity shares, possibly due to regional demand or trade links; and smaller markets like Uruguay and Japan with low shares, indicating niche or distribution hub roles. For manufactured goods like consoles, this pattern aligns with major consumer bases and supply chain networks, with China potentially serving as a component source or transit point.

Forward Strategy and Supply Chain Implications

Exporters should prioritize the U.S. market but be aware of the 20% tariff under the new deal [Express Trade Capital], ensuring accurate HS Code 9504 classification to avoid delays (Express Trade Capital). Diversifying to secondary markets like Canada and Mexico could mitigate risks, while maintaining strict compliance with customs procedures to support steady growth in Vietnam's console exports.

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Vietnam Video Game Consoles (HS 9504) 2025 August Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 August under HS Code 9504 is driven by high-value product specifications and OEM contract volumes. Price is set by advanced technology in consoles and large orders from dominant buyers. Supply chains focus on assembly hubs with strong brand dependence. Geographic concentration in the U.S. adds tariff risks. This structure requires precise HS Code 9504 compliance to maintain competitiveness.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Use buyer frequency data to forecast demand and align production schedules. This prevents inventory shortages or overstock from key clients.
• Analyze geographic trade patterns to identify and target secondary markets like Canada. This reduces reliance on the U.S. and mitigates tariff impacts.
• Verify HS Code 9504 accuracy in all shipments through automated data checks. This avoids customs delays and extra costs under new tariffs.
• Monitor sub-component imports and exports to optimize pricing strategies. This improves profit margins by understanding value-add stages.
• Expand to low-frequency buyer segments using trade data insights. This diversifies revenue streams and decreases market vulnerability.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 August?

The August 2025 decline to $495.24 million follows a July peak of $538.05 million, likely due to post-tariff recalibration after the U.S.–Vietnam agreement reduced rates to 20%. Seasonal demand buildup earlier in the year also contributed to volatility.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 August?

The U.S. dominates with 74.58% of export value, followed by secondary markets like Canada, China, UK, and Mexico. Smaller niches include Uruguay and Japan.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 August partner countries?

Higher U.S. unit prices reflect premium finished consoles (95% of value from HS Code 95045090), while other markets may receive lower-value variants or accessories like playing cards (HS Code 95044000).

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Prioritize high-frequency, high-value buyers (99.89% of exports) but diversify to secondary markets like Canada/Mexico to mitigate U.S. tariff and concentration risks.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers access premium consoles, while others face limited options. Bulk purchasers benefit from stable supply, but niche buyers have minimal influence on trade flows.

Q6. How is Video Game Consoles typically used in this trade flow?

Exports are dominated by high-value finished consoles (HS Code 95045090), with minor shares of accessories like billiard articles (HS Code 95042090) or arcade games (HS Code 95049099).