Vietnam Video Game Consoles HS9504 Export Data 2025 Q3 Overview

Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export: Key Takeaways

The U.S. dominates Vietnam’s Video Game Consoles Export 2025 Q3 (HS Code 9504), accounting for 75.70% of export value, signaling high-grade shipments over lower-cost components. Buyer concentration is high, with the U.S. as the primary market, while secondary markets like Canada and the UK show steady but smaller demand. This analysis covers 2025 Q3 and is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export Background

Vietnam’s export of Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, supports global entertainment and tech industries, where demand remains strong due to digitalization trends. Recent reforms like Decree 167/2025/ND-CP streamline customs for high-tech exports, benefiting Vietnam’s gaming sector, while Law No. 90/2025/QH15 simplifies procedures for manufacturers [Vietnam Briefing]. These changes position Vietnam as a competitive exporter of Video Game Consoles HS Code 9504 in 2025 Q3, especially for global supply chains.

Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export: Trend Summary

Key Observations

Vietnam's Video Game Consoles HS Code 9504 exports in 2025 Q3 peaked sharply in July at 538.05 million, then declined moderately in August and September, indicating a shift from rapid growth to stabilization.

Price and Volume Dynamics

Exports surged from 450.01 million in June to 538.05 million in July, driven by typical mid-year stock replenishment cycles for consumer electronics ahead of global holiday demand. However, values dropped to 495.24 million in August and 494.26 million in September, suggesting a normalization after the initial policy-driven boost. This QoQ volatility within Q3 reflects the industry's sensitivity to regulatory changes and seasonal ordering patterns.

External Context and Outlook

The July export spike aligns with the implementation of Decree 167/2025/ND-CP, which streamlined customs procedures for high-tech goods like video game consoles, facilitating faster exports [Vietnam Briefing]. The subsequent decline may indicate initial pent-up demand easing, but ongoing US-Vietnam trade incentives (Express Trade Capital) support a stable outlook for continued export growth into Q4.

Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export: HS Code Breakdown

Product Specialization and Concentration

In Q3 2025, Vietnam's export of Video Game Consoles under HS Code 9504 is highly specialized, dominated by sub-code 95045090 for video game consoles and machines, which accounts for 93% of the export value but only 29% of the quantity, indicating a high unit price product. This disparity suggests a focus on premium, finished goods rather than bulk items, with no extreme price anomalies present in the data.

Value-Chain Structure and Grade Analysis

The other sub-codes fall into two main categories: mid-value coin-operated games like those under 95043090, and lower-value physical games and accessories such as playing cards and billiard articles. This structure points to a trade in differentiated manufactured goods with varying value-add stages, not fungible bulk commodities linked to price indices.

Strategic Implication and Pricing Power

The dominance of high-value consoles implies strong pricing power for Vietnamese exporters, who should prioritize innovation and quality in electronic games to maintain competitive advantage. While regulatory changes affect imports, such as restrictions on used goods [Vietnam Briefing], export strategies for new goods remain focused on high-margin products.

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Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export: Market Concentration

Geographic Concentration and Dominant Role

In 2025 Q3, the United States dominates Vietnam's export of video game consoles under HS Code 9504, accounting for 75.70% of the total export value but only 61.05% of the quantity. This disparity shows that shipments to the U.S. have a higher unit value, pointing to exports of premium or fully assembled products rather than lower-grade components. The analysis confirms the U.S. as the key market for Vietnam Video Game Consoles HS Code 9504 Export 2025 Q3.

Partner Countries Clusters and Underlying Causes

The top importers form three clear groups. First, the U.S. stands alone with very high value and quantity, driven by strong consumer demand for gaming hardware. Second, Canada, the United Kingdom, Mexico, and the Netherlands show moderate import levels, likely serving as secondary markets with steady but smaller orders. Third, China Mainland and Japan have high shipment frequencies but lower value ratios, suggesting they might import more components or lower-cost items for distribution or assembly purposes.

Forward Strategy and Supply Chain Implications

For exporters, focusing on high-value markets like the U.S. can maximize returns, while streamlining logistics for frequent shipments to hubs like China and Japan. The recent customs updates in Vietnam, such as Decree 167/2025 which simplifies export procedures [Vietnam Briefing], support faster and cheaper exports, making supply chains more efficient for manufactured goods like video game consoles. (Vietnam Briefing) This helps reduce delays and costs for Vietnam Video Game Consoles HS Code 9504 Export 2025 Q3.

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Vietnam Video Game Consoles (HS 9504) 2025 Q3 Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 Q3 under HS Code 9504 is defined by premium finished goods, not bulk commodities. Price is driven by product technology and high-volume contracts with major buyers, not raw material indices. The supply chain acts as an assembly hub for high-value consoles, with heavy reliance on the U.S. market and a few key clients.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Segment buyers by order frequency and value to prioritize relationship management with high-volume clients. This protects the majority of revenue from the dominant buyer cluster.
• Analyze shipment data to the U.S. to optimize logistics for high-value, low-frequency consignments. This maximizes returns from the most profitable market for HS Code 9504.
• Use customs data to leverage recent regulatory simplifications, like those in Decree 167/2025, for faster export clearance. This reduces delays and costs for high-volume shipments.
• Monitor import patterns in secondary markets (e.g., Canada, UK) to identify new opportunities for premium products. This diversifies revenue streams beyond the dominant U.S. market.

Forward Outlook: Risk and Opportunity

The Vietnam Video Game Consoles Export 2025 Q3 faces high vulnerability from its concentration in the U.S. and dependence on a small group of buyers. Any demand shift there causes major revenue risk. The opportunity lies in using data to deepen relationships with core clients and cautiously expanding into similar high-value markets to build resilience.

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Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 Q3?

The July 2025 export surge to $538.05 million was driven by mid-year stock replenishment cycles and streamlined customs procedures under Decree 167/2025, followed by a stabilization phase in August-September as pent-up demand eased.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 Q3?

The U.S. dominates with 75.7% of export value, followed by secondary markets like Canada, the UK, Mexico, and the Netherlands, while China and Japan import lower-value components at high frequency.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 Q3 partner countries?

Premium finished consoles (sub-code 95045090) shipped to the U.S. command higher prices, while China and Japan likely import lower-value accessories or components like playing cards or coin-operated games.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters must prioritize relationships with the dominant high-volume buyers (99.89% of value) and optimize logistics for frequent U.S. shipments, as losing even one major client could significantly impact revenue.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers receive high-value finished products reliably, while secondary markets like Canada and the UK get steady mid-tier shipments, and Asian hubs like China access cost-efficient components for assembly.

Q6. How is Video Game Consoles typically used in this trade flow?

Vietnam primarily exports premium finished consoles (93% of value) for direct consumer use, alongside niche products like coin-operated arcade games and physical game accessories.

Detailed Monthly Report

Vietnam HS9504 Export Snapshot 2025 JUL

Vietnam HS9504 Export Snapshot 2025 AUG

Vietnam HS9504 Export Snapshot 2025 SEP