Vietnam Video Game Consoles HS9504 Export Data 2025 Q2 Overview

Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export: Key Takeaways

Vietnam Video Game Consoles (HS Code 9504) Export 2025 Q2 reveals a sharply concentrated market, with the U.S. dominating 90.76% of export value, signaling demand for premium finished goods, while EU markets like the Netherlands and France import high volumes of low-value components. The U.S. buyer concentration poses high risk but underscores its role as the primary high-end destination. This analysis, covering 2025 Q2, is based on cleanly processed Customs data from the yTrade database.

Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export Background

Vietnam's Video Game Consoles (HS Code 9504), covering video game consoles, table/board games, and related articles, serve a growing global entertainment market, driven by rising demand for interactive gaming and leisure products. With Vietnam's customs reforms in 2025, including streamlined digital procedures under Decree 167/2025/ND-CP, exporters benefit from faster clearances, boosting competitiveness in Q2 2025 [Vietnam Briefing]. As a key manufacturing hub, Vietnam's strategic location and trade agreements position it to meet global demand efficiently.

Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export: Trend Summary

Key Observations

Vietnam's Video Game Consoles exports under HS Code 9504 surged dramatically in Q2 2025, with values escalating from 235.88 million in April to 450.01 million in June, marking the highest quarterly growth in 2025.

Price and Volume Dynamics

The quarter-over-quarter increase from Q1 to Q2 saw export values more than double, driven by strong seasonal inventory buildup typical for electronics ahead of peak demand periods. This aligns with industry cycles where Q2 often features accelerated production and export phases to meet global market readiness for new releases. The consistent rise in values, despite volume data not being highlighted, underscores robust demand for Vietnam Video Game Consoles HS Code 9504 Export in 2025 Q2.

External Context and Outlook

This growth is bolstered by Vietnam's streamlined customs procedures [Vietnam Briefing] and enhanced trade access under the U.S.-Vietnam tariff agreement (Express Trade Capital), which reduce barriers and foster export efficiency. These factors, combined with stable HS code classifications, position exports for continued strength through the latter half of 2025.

Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export: HS Code Breakdown

Product Specialization and Concentration

Vietnam's Video Game Consoles HS Code 9504 Export in 2025 Q2 is dominated by one highly specialized product. The sub-code "Games; video game consoles and machines, other than those of subheading 9504.30" (95045090) accounts for 88% of total export value while representing just 28% of the quantity shipped. This extreme disparity signals a high-value, finished goods specialization, with the remaining codes collectively contributing minimal value share.

Value-Chain Structure and Grade Analysis

The export structure splits into two clear tiers beyond the dominant consoles. One group includes coin-operated arcade games and casino equipment, which have moderate shipment frequency but very low average value per unit. The other consists of low-value accessories like playing cards and billiard supplies, which ship in high volumes but contribute almost no value. This pattern confirms a trade in differentiated manufactured goods, not bulk commodities, with a sharp divide between premium electronics and basic game accessories.

Strategic Implication and Pricing Power

For Vietnam Video Game Consoles HS Code 9504 Export 2025 Q2, suppliers of high-end consoles hold strong pricing power and should focus on maintaining quality and compliance. [Vietnam Briefing] notes simplified customs procedures that benefit electronics exporters, reinforcing the advantage of high-value items. Producers of low-tier accessories operate in a highly competitive, volume-driven segment with minimal leverage. Strategic focus should remain on innovation and value-added production within the console niche.

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Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export: Market Concentration

Geographic Concentration and Dominant Role

The United States is the clear leader for Vietnam Video Game Consoles HS Code 9504 Export 2025 Q2, accounting for 90.76% of the total export value. This huge value share against a 49.68% quantity share shows the US market buys much higher-value consoles, indicating it is the primary destination for finished, premium products.

Partner Countries Clusters and Underlying Causes

Two main buying groups appear. The first includes Canada, Japan, and the UK; they buy moderate volumes at mid-range prices, typical of established markets for consumer electronics. The second cluster contains countries like the Netherlands and France; they import very large quantities (8.71% and 13.96% share respectively) but at very low average values, suggesting these shipments are likely components or parts for assembly rather than finished retail goods.

Forward Strategy and Supply Chain Implications

For market players, this split means a dual strategy. For the US, focus must remain on delivering high-end finished goods. For the EU cluster, the opportunity lies in supplying components for local assembly. Exporters must ensure accurate HS code classification for customs, as Vietnam's procedures were streamlined in 2025 under new decrees [Vietnam Briefing](Vietnam Briefing), which supports faster shipment of these electronics.

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Vietnam Video Game Consoles (HS 9504) 2025 Q2 Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 Q2 under HS Code 9504 is defined by high-value specialization. Price is driven by advanced product specifications in finished consoles and large OEM contract volumes from dominant US buyers. The supply chain implication is Vietnam's role as an assembly hub for premium electronics, with heavy technology and brand dependence on key partners. This creates a dual market: high-margin finished goods for the US and component sourcing for EU assembly. Reliance on a single buyer segment and product type introduces significant revenue risk.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Track US buyer order frequency to anticipate demand spikes and align production schedules. This prevents stockouts for your highest-value contracts.
• Analyze EU shipment values to separate component buyers from finished goods importers. This allows customized pricing and packaging for each segment.
• Diversify client base by targeting secondary markets like Canada and Japan with mid-range products. This reduces over-reliance on the US market.
• Monitor HS Code 9504 sub-categories for shifts in accessory vs. console demand. This enables quick reallocation of production resources to higher-margin items.
• Use customs data alerts to streamline documentation for high-volume US shipments. This leverages Vietnam's 2025 procedural simplifications for faster delivery.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 Q2?

Vietnam's video game console exports surged in Q2 2025, with values doubling from April to June due to seasonal demand and streamlined customs procedures. The growth reflects strong global demand for high-value finished consoles, which dominate the export structure.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 Q2?

The U.S. is the dominant market, accounting for 90.76% of export value. Secondary markets include Canada, Japan, and the UK, while the Netherlands and France import large volumes of low-value components.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 Q2 partner countries?

The price gap stems from Vietnam's specialization in high-end consoles (sub-code 95045090), which make up 88% of export value but only 28% of volume. The U.S. buys these premium units, while EU markets import cheaper accessories or parts.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters must prioritize serving the dominant buyer segment, which drives 99.93% of revenue. Maintaining relationships with these high-value, recurring clients is critical, given the market's extreme concentration.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers secure high-end finished consoles, while EU buyers access low-cost components for assembly. The market's reliance on Vietnam for premium products underscores limited alternative sourcing options.

Q6. How is Video Game Consoles typically used in this trade flow?

Exports are split between finished retail consoles (high-value) and accessories/parts (low-value). The U.S. dominates demand for ready-to-use units, while other markets import components for further processing.

Detailed Monthly Report

Vietnam HS9504 Export Snapshot 2025 APR

Vietnam HS9504 Export Snapshot 2025 MAY

Vietnam HS9504 Export Snapshot 2025 JUN