2025 Peru Fresh Cranberries (HS 081040) Export: Seasonal Surge

Key Takeaways

Fresh Cranberries, classified under HS Code 081040 (Fruit, edible; cranberries, bilberries and other fruits of the genus Vaccinium, fresh), exhibited strong seasonal growth from January to November 2025.

• Market Pulse: Volumes surged mid-year, peaking in October at 183.36M kg, while unit prices rose steadily to $7.21/kg in August before declining.
• Structural Shift: Peru Fresh Cranberries Export revenue is heavily concentrated in the U.S. (46.6% of value) and the Netherlands (24.45%), creating geographic risk despite stable buyer relationships.
• Product Logic: HS Code 081040 trade data confirms a premium positioning, with a $6.08/kg unit price reflecting quality-driven demand rather than commodity pricing.

This overview covers the period from January to November 2025 and is based on verified customs data from the yTrade database.

Peru Fresh Cranberries (HS Code 081040) Key Metrics Trend

Market Trend Summary

The export trend for Peru's Fresh Cranberries (HS 081040) showed pronounced seasonality from January to November 2025, with a sharp mid-year surge peaking in October. Volumes started modestly in Q1, collapsed to a low in April, then expanded rapidly from June onward, reaching a high of 183.36M kg in October before a steep November contraction. Unit prices rose steadily from $5.08/kg in January to a peak of $7.21/kg in August, then declined through November as volumes scaled.

Drivers & Industry Context

The mid-year surge aligns with Peru’s main harvesting window and reflects strategic market positioning under tariff preferences like the U.S.–Peru Trade Promotion Agreement [USDA FAS]. Investments in port logistics and cooling infrastructure supported rising volumes, while firm pricing through August indicated strong demand in key markets like the U.S. and Asia. The November drop-off is typical of seasonal cycle completion. The total value derived from HS Code 081040 exceeded $3.6B during this period, driven by volume expansion despite moderating prices late in the season.

Table: Peru Fresh Cranberries Export Trend (Source: yTrade)

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Peru HS Code 081040 Export Breakdown

Market Composition & Top Categories

The export market for Peru's HS Code 081040 is entirely dominated by fresh cranberries, bilberries, and other vaccinium fruits, which account for 100% of the value and weight share. According to yTrade data, from January to November 2025, this category generated over 57,000 shipments, totaling 594 million kilograms and a value of $3.62 billion. No other sub-codes are present in this Peru HS Code 081040 Export analysis.

Value Chain & Strategic Insights

With a unit price of $6.08 per kilogram, these exports represent a higher-value fresh fruit segment, indicating a specialized market where quality and freshness dictate pricing rather than commodity-style price sensitivity. This HS Code 081040 breakdown reveals that Peru's trade structure is geared towards premium produce, leveraging quality differentiation to maintain competitive advantage in international markets.

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Peru Fresh Cranberries Destination Countries

Geographic Concentration & Market Risk

Peru's Fresh Cranberries export strategy from January to November 2025 is overwhelmingly dependent on the United States, which captured 46.6% of the total export value. This heavy reliance on a single market for nearly half of all shipments creates significant exposure to any shifts in US demand or trade policy. The Netherlands, as the second-largest destination with a 24.45% value share, provides some diversification but still leaves the overall trade flow highly concentrated. This structure indicates a market with pronounced geographic risk, where Peru's export revenue is tightly linked to the economic and regulatory conditions of its top two partners.

Purchasing Behavior & Demand Segmentation

The US market demonstrates a balanced demand profile, with its value ratio (46.6%) nearly identical to its weight ratio (47.63%), indicating a consistent unit price and commodity-driven trade. In contrast, the Netherlands shows a slight premium inclination, with its value ratio (24.45%) marginally exceeding its weight ratio (24.9%), suggesting a focus on higher-value shipments. Thailand, however, presents a distinct retail signal; its frequency ratio (1.65%) is significantly higher than its weight ratio (0.44%), pointing to fragmented, high-frequency demand likely for immediate consumption. This segmentation reveals that while the US offers volume scale, the Netherlands provides some margin potential, and Thailand represents a niche for rapid replenishment.

Table: Peru Fresh Cranberries (HS Code 081040) Top Destination Countries (Source: yTrade)

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Peru Fresh Cranberries Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, Peru's Fresh Cranberries export market is overwhelmingly concentrated among a core group of high-volume repeat buyers. This cluster commands 84.25% of the total export value, indicating a market built on stable, contract-based supply chains with major importers like retailers or food processors. The dominance of these loyal partners suggests a mature trade relationship for Peru Fresh Cranberries buyers, likely reinforced by long-term agreements.

Purchasing Behavior & Sales Strategy

The sales strategy must focus on relationship management and supply chain assurance for these key accounts, as losing even a single major client poses a significant concentration risk. This aligns with trade developments, as Peruvian agricultural exports have benefited from tariff-free access under agreements like the U.S.-Peru Free Trade Agreement (PTPA) [USDA Foreign Agricultural Service]. For HS Code 081040 buyer trends, the priority is ensuring consistent quality and reliable logistics to maintain these crucial, high-value partnerships throughout 2025.

Table: Peru Fresh Cranberries (HS Code 081040) Top Buyers List (Source: yTrade)

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Action Plan for Fresh Cranberries Market Operation and Expansion

• Diversify buyer base: Mitigate concentration risk by targeting emerging markets like Thailand, where high-frequency demand signals retail opportunities.
• Lock in contracts early: Secure agreements before the mid-year harvest surge to capitalize on peak pricing and stable demand from key U.S. and EU buyers.
• Optimize logistics for freshness: Invest in cooling infrastructure and port efficiency to maintain premium quality, justifying the $6.08/kg average price.
• Monitor U.S. trade policy: Proactively track regulatory shifts under the U.S.-Peru Trade Promotion Agreement to avoid disruptions in the largest export market.
• Expand branded promotions: Leverage the premium price point to differentiate Peru’s cranberries in competitive markets like the Netherlands.

Take Action Now —— Explore Peru Fresh Cranberries HS Code 081040 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Peru Fresh Cranberries Export in 2025?

The mid-year surge in exports is driven by Peru’s main harvesting window and strong demand in key markets like the U.S., supported by tariff preferences and investments in logistics. Prices peaked in August before declining as volumes scaled.

Q2. Who are the main destination countries of Peru Fresh Cranberries (HS Code 081040) in 2025?

The U.S. is the top destination (46.6% of export value), followed by the Netherlands (24.45%) and Thailand (niche demand with high-frequency shipments).

Q3. Why does the unit price differ across destination countries of Peru Fresh Cranberries Export in 2025?

The Netherlands commands a slight premium (value share exceeds weight share), while the U.S. trades at consistent commodity-driven prices, reflecting differentiated demand for higher-quality shipments.

Q4. What should exporters in Peru focus on in the current Fresh Cranberries export market?

Exporters must prioritize relationship management with core buyers (84.25% of value) and ensure consistent quality/logistics to mitigate concentration risk in the U.S. and Netherlands.

Q5. What does this Peru Fresh Cranberries export pattern mean for buyers in partner countries?

Buyers in the U.S. benefit from stable, large-scale supply, while Dutch importers access premium-grade shipments. Thailand’s fragmented demand suits rapid replenishment for retail.

Q6. How is Fresh Cranberries typically used in this trade flow?

The exports are entirely fresh cranberries and vaccinium fruits, targeting premium fresh produce markets where quality and shelf-life dictate pricing.

Detailed Monthly and Quarterly Report

Peru HS Code 081040 Export Data Snapshot 2025 JAN

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