Peru Fresh Cranberries HS081040 Export Data 2025 Q1 Overview

Peru Fresh Cranberries (HS 081040) 2025 Q1 Export: Key Takeaways

Peru's Fresh Cranberries (HS Code 081040) exports in 2025 Q1 show strong US dominance, with 64.70% of volume and 66.77% of value, signaling high buyer concentration and premium demand. The market remains stable, with Europe emerging as a secondary cluster, while diversification beyond the US is critical to mitigate trade risks. This analysis is based on cleanly processed Customs data from the yTrade database, covering 2025 Q1.

Peru Fresh Cranberries (HS 081040) 2025 Q1 Export Background

What is HS Code 081040?

HS Code 081040 covers fresh cranberries, bilberries, and other fruits of the genus Vaccinium, primarily used in food processing, retail, and health-conscious consumer markets. Global demand for these berries remains strong due to their nutritional benefits and versatility in products like juices, snacks, and supplements. Peru’s Fresh Cranberries Export under this code is part of a broader strategic focus on high-value agricultural exports.

Current Context and Strategic Position

Peru is on track to break its own blueberry export records in 2025, with production expected to surge by 25% to 400,000 tons, driven by expanded cultivation and new varieties [Fresh Fruit Portal]. However, new U.S. tariffs (10% on all Peruvian goods) are pushing exporters to diversify into markets like China and Europe [WHTC]. For Peru Fresh Cranberries HS Code 081040 Export 2025 Q1, this underscores the need for market agility amid shifting trade dynamics. Peru’s role as a key supplier of Vaccinium fruits makes monitoring policy changes critical for exporters.

Peru Fresh Cranberries (HS 081040) 2025 Q1 Export: Trend Summary

Key Observations

Peru's Fresh Cranberries exports under HS Code 081040 for Q1 2025 totaled approximately 440 million USD in value and 82 million kg in volume, marking a steep sequential decline from January to March. This performance reflects typical post-harvest seasonal tapering in berry exports.

Price and Volume Dynamics

The Q1 data shows a sharp monthly decline: value dropped by 38% from January to February and 69% from February to March, while volume fell by 44% and 73% respectively. This pattern aligns with the natural end of the harvest and export cycle for Vaccinium fruits in Peru, where peak shipping typically occurs in late-year months, leading to reduced volumes early in the year. The sequential decrease is consistent with industry seasonal norms rather than anomalous market behavior.

External Context and Outlook

External factors, such as new U.S. tariffs on Peruvian goods [WHTC], are prompting exporters to diversify markets, potentially accelerating the shift away from traditional buyers. Despite this, Peru's overall berry export growth remains strong, with a 25% increase expected in the 2025-26 season [Fresh Fruit Portal], suggesting that future quarters may see recovery as new trade routes stabilize.

Peru Fresh Cranberries (HS 081040) 2025 Q1 Export: HS Code Breakdown

Product Specialization and Concentration

According to yTrade data, the export market for Peru Fresh Cranberries under HS Code 081040 in 2025 Q1 is entirely concentrated on a single sub-code. The dominating sub-code is 0810400000, which covers fresh cranberries, bilberries, and other vaccinium fruits, accounting for all export value and quantity. The unit price is 5.40 USD per unit, with no price disparities indicating a uniform product specialization.

Value-Chain Structure and Grade Analysis

With no other sub-codes present, the export structure is monolithic, focused solely on fresh fruits in their basic form. This suggests that Peru's exports under this code are traded as fungible bulk commodities, with no differentiation in value-add stages, grades, or forms. The lack of variation points to a market driven by volume rather than product differentiation.

Strategic Implication and Pricing Power

The homogeneous nature of Peru's fresh cranberry exports limits pricing power, as they compete on volume in a commodity-like market. Recent news on Peru's blueberry exports, which fall under the same HS code, shows growth and diversification efforts due to US tariffs [Foreign Agricultural Service]. This context suggests that strategic focus should remain on expanding market access and mitigating tariff impacts to maintain competitiveness.

Check Detailed HS 081040 Breakdown

Peru Fresh Cranberries (HS 081040) 2025 Q1 Export: Market Concentration

Geographic Concentration and Dominant Role

The United States dominates Peru's Fresh Cranberries HS Code 081040 Export in 2025 Q1, holding 64.70% of quantity and 66.77% of value, indicating a strong market position with slightly higher unit prices suggesting possible premium demand. This concentration shows the US as the key buyer for Peru's exports during this period.

Partner Countries Clusters and Underlying Causes

Two main clusters emerge: the US as the primary high-volume market, likely due to geographic proximity and established trade channels; European nations like the Netherlands and United Kingdom form a secondary cluster with moderate shares, driven by regional demand for fresh produce; and a diverse group including Asian and Middle Eastern countries with smaller, varied volumes, possibly reflecting emerging or niche markets with fluctuating import patterns.

Forward Strategy and Supply Chain Implications

For Peru's Fresh Cranberries exports, diversifying beyond the US is crucial to reduce reliance, especially as [USDA] notes potential tariff impacts pushing for market expansion into Europe and Asia. Exporters should focus on building supply chain resilience and exploring new trade agreements to sustain growth in 2025.

Table: Peru Fresh Cranberries (HS 081040) Top Partner Countries (Source: yTrade)

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Peru Fresh Cranberries (HS 081040) 2025 Q1 Export: Action Plan for Fresh Cranberries Market Expansion

Strategic Supply Chain Overview

Peru Fresh Cranberries Export 2025 Q1 under HS Code 081040 operates as a bulk commodity market. Price is driven by volume-based competition and US demand premiums, not product differentiation. Supply chain implications focus on supply security for high-volume buyers and Peru's role as a processing hub for raw fruit. Heavy reliance on the US and bulk buyers creates vulnerability to tariff shifts or demand changes.

Action Plan: Data-Driven Steps for Fresh Cranberries Market Execution

• Use HS Code sub-component analysis to identify potential new product forms (e.g., frozen, dried) under related codes. This diversifies offerings beyond bulk fresh fruit and captures higher margins.
• Analyze buyer frequency data to forecast US bulk orders and align harvest cycles. This prevents inventory overstock and secures stable revenue from core clients.
• Map alternative destinations like EU and Asian markets using trade flow data. This reduces dependency on the US and mitigates tariff risks highlighted in USDA reports.
• Engage low-frequency, high-value buyers with targeted offers based on historical purchase triggers. This builds niche demand without disrupting bulk supply chains.
• Monitor real-time shipping and tariff updates for the US and EU routes. This allows quick logistical adjustments to avoid cost spikes and maintain delivery reliability.

Take Action Now —— Explore Peru Fresh Cranberries Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Peru Fresh Cranberries Export 2025 Q1?

The steep sequential decline in Q1 2025 (-38% value drop from January to February, -69% from February to March) reflects the natural end of Peru's cranberry harvest cycle, not market anomalies. Seasonal tapering is typical post-harvest, with peak volumes occurring in late-year months.

Q2. Who are the main partner countries in this Peru Fresh Cranberries Export 2025 Q1?

The U.S. dominates with 64.70% of quantity and 66.77% of value, followed by European markets like the Netherlands and UK as secondary clusters. Smaller Asian and Middle Eastern buyers show niche demand.

Q3. Why does the unit price differ across Peru Fresh Cranberries Export 2025 Q1 partner countries?

Prices are uniform (5.40 USD/unit) as exports are monolithic—all shipments fall under HS sub-code 0810400000 for fresh, undifferentiated vaccinium fruits, traded as bulk commodities without value-add variations.

Q4. What should exporters in Peru focus on in the current Fresh Cranberries export market?

Prioritize retaining high-volume U.S. buyers (97% of trade value) while diversifying into Europe and Asia to mitigate tariff risks and reduce reliance on a single market.

Q5. What does this Peru Fresh Cranberries export pattern mean for buyers in partner countries?

U.S. buyers benefit from stable bulk supply but face potential tariff-driven price hikes. Smaller buyers in Europe/Asia have niche opportunities but limited influence on trade dynamics.

Q6. How is Fresh Cranberries typically used in this trade flow?

Exported as fresh, undifferentiated bulk commodities for direct retail or processing, with no value-chain differentiation (e.g., no frozen/pureed variants).

Detailed Monthly Report

Peru HS081040 Export Snapshot 2025 JAN

Peru HS081040 Export Snapshot 2025 FEB

Peru HS081040 Export Snapshot 2025 MAR