Peru Fresh Cranberries HS081040 Export Data 2025 August Overview

Peru Fresh Cranberries (HS 081040) 2025 August Export: Key Takeaways

Peru's Fresh Cranberries (HS Code 081040) exports in August 2025 show a uniform product grade, with the US dominating as the top importer, absorbing nearly 40% of shipments, reflecting strong demand and stable pricing. The market remains concentrated among a few high-volume buyers, including the Netherlands and China, signaling reliance on established trade channels. This analysis, covering August 2025, is based on cleanly processed Customs data from the yTrade database.

Peru Fresh Cranberries (HS 081040) 2025 August Export Background

What is HS Code 081040?

HS Code 081040 covers fresh cranberries, bilberries, and other fruits of the genus Vaccinium, a category critical for global food and beverage industries. These berries are prized for their nutritional value and versatility, driving steady demand in retail, processing, and health-focused markets. Peru’s Fresh Cranberries under this code are part of a broader strategic export basket, alongside blueberries, which dominate the country’s agro-exports.

Current Context and Strategic Position

Peru’s Fresh Cranberries (HS Code 081040) face a shifting trade landscape in August 2025, as the U.S. imposes a 10% tariff on Peruvian blueberries—a closely related product—prompting market diversification efforts [WHTC]. With blueberry exports projected to grow 25% to 400,000 tons this season, Peru is leveraging logistics upgrades like the Chancay Port to expand into China and Asia [FreshFruitPortal]. This underscores Peru’s role as a key supplier of Vaccinium genus fruits and the need for exporters to monitor tariff negotiations and sanitary compliance. Vigilance is critical for Peru Fresh Cranberries HS Code 081040 Export 2025 August flows amid these dynamics.

Peru Fresh Cranberries (HS 081040) 2025 August Export: Trend Summary

Key Observations

Peru's Fresh Cranberries exports under HS Code 081040 surged to a record high in August 2025, with export value reaching $603.20 million and volume hitting 83.66 million kg, marking the peak performance for the year and underscoring the seasonal dominance of this period.

Price and Volume Dynamics

The August 2025 figures show a dramatic month-over-month increase, with value up 249% from July's $172.97 million and volume rising 236% from 24.88 million kg, driven primarily by the seasonal harvest cycle typical for Vaccinium fruits like cranberries, which peak in late summer. Year-over-year growth is implied to be strong based on Peru's expanding berry production, as the low points in April and May align with off-season lulls before the harvest ramp-up. This pattern reflects the industry's reliance on seasonal availability, with August representing the culmination of the export season.

External Context and Outlook

The export surge coincides with Peru's strategic response to trade challenges, including a 10% U.S. tariff on blueberries (part of HS 081040) implemented in 2025, which has prompted market diversification efforts to China and Asia [Fresh Fruit Portal]. Despite these headwinds, Peru's overall agricultural exports remain robust, with blueberries leading growth, supported by new varieties and logistics improvements like the Chancay Port (GTAIC). For Fresh Cranberries, this external pressure may accelerate shifts in trade flows, but the strong August performance indicates resilience in near-term demand.

Peru Fresh Cranberries (HS 081040) 2025 August Export: HS Code Breakdown

Product Specialization and Concentration

In August 2025, Peru's export of HS Code 081040 is entirely concentrated on fresh cranberries and other vaccinium fruits, with no other sub-codes present. The sole product, fresh cranberries, bilberries, and similar fruits, accounts for 100% of the export value and weight, as per yTrade data. The unit price of 7.21 USD per kilogram indicates a standardized commodity focus for this period.

Value-Chain Structure and Grade Analysis

With only one product type under this HS code, the export structure is highly simplified, pointing to a bulk commodity trade. This suggests that Peru's exports are primarily undifferentiated, fresh goods, likely traded based on weight and basic quality grades rather than value-added processing or branding. The absence of varied sub-codes reinforces a focus on raw, fresh produce.

Strategic Implication and Pricing Power

This high concentration could offer Peru some pricing leverage in niche markets, but external risks like US tariffs on related fruits, such as blueberries, may challenge exports. According to GTAIC, diversification to markets like China is crucial. Exporters should prioritize quality consistency and explore new regions to sustain competitiveness amid tariff pressures.

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Peru Fresh Cranberries (HS 081040) 2025 August Export: Market Concentration

Geographic Concentration and Dominant Role

In August 2025, Peru's export of Fresh Cranberries under HS Code 081040 shows strong geographic concentration, with the UNITED STATES as the dominant importer, accounting for 38.67% of the value and 39.33% of the weight. The close match between value and weight ratios suggests a uniform product grade, typical for fresh agricultural commodities like cranberries, with consistent pricing around the average unit cost. This pattern indicates that the US market absorbs nearly 40% of Peru's shipments, highlighting its critical role in this trade flow for the period.

Partner Countries Clusters and Underlying Causes

The top importers form three clear clusters: first, high-volume countries like the UNITED STATES, NETHERLANDS, and CHINA MAINLAND, which together take over 80% of exports, likely due to established demand and efficient supply chains for perishable goods. Second, medium-volume markets such as the UNITED KINGDOM, CHINA HONGKONG, and SPAIN, which may rely on regional trade agreements or consumer preferences for fresh fruits. Third, lower-volume importers like SINGAPORE, SAUDI ARABIA, and THAILAND, representing emerging or niche markets where Peru is expanding presence, possibly driven by diversification efforts away from tariff-affected areas.

Forward Strategy and Supply Chain Implications

For Peru Fresh Cranberries HS Code 081040 Export 2025 August, the geographic spread suggests a need to bolster logistics for perishability, such as optimizing cold chain to key markets like the US and China. Given the US tariff concerns highlighted in news, [USDA] reports growth in retail sectors, supporting focus on consumer demand, while diversification to Asia [GTAIC] could mitigate risks, urging exporters to secure new agreements and enhance quality compliance for sustained access.

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Peru Fresh Cranberries (HS 081040) 2025 August Export: Action Plan for Fresh Cranberries Market Expansion

Strategic Supply Chain Overview

Peru Fresh Cranberries Export 2025 August under HS Code 081040 operates as a bulk commodity trade. Price is driven by consistent quality grade and external geopolitical risks, such as US tariff pressures on related fruits. The supply chain implication is a need for robust cold chain logistics to ensure supply security to key markets, given the perishable nature of the product. Extreme buyer and geographic concentration—with the US taking nearly 40% of volume—creates vulnerability but also potential leverage in niche segments if quality is maintained.

Action Plan: Data-Driven Steps for Fresh Cranberries Market Execution

• Use buyer frequency data to negotiate long-term contracts with high-volume importers, securing stable revenue and reducing market volatility risk.
• Analyze geographic trade flows to prioritize cold chain investments in routes to the US and China, ensuring product freshness and minimizing spoilage losses.
• Engage with low-frequency buyers through targeted digital outreach, diversifying your client base and cushioning against dependency on a few large partners.
• Monitor real-time tariff updates using trade intelligence platforms, allowing swift market reallocation to avoid cost surges from policy changes.

Forward-Looking Plan: Mitigating Risk and Capturing Opportunity

For Peru Fresh Cranberries Export 2025 August, HS Code 081040 success hinges on balancing core buyer relationships with geographic diversification. Immediately deepen ties with US and Dutch buyers to lock in volume, while accelerating entry into Asian markets like China and Thailand to offset tariff exposure. Over the next 6 months, invest in quality certification programs to justify premium pricing and explore processing partnerships to move beyond raw exports. This dual approach protects current revenue while building resilience for future shifts in global demand and trade policy.

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Frequently Asked Questions

Q1. What is driving the recent changes in Peru Fresh Cranberries Export 2025 August?

The record-high export surge in August 2025 is driven by seasonal harvest cycles, with value and volume increasing by 249% and 236% month-over-month, respectively. This aligns with Peru's peak production period for fresh cranberries and reflects the industry's reliance on seasonal availability.

Q2. Who are the main partner countries in this Peru Fresh Cranberries Export 2025 August?

The UNITED STATES dominates as the top importer, accounting for 38.67% of export value, followed by the NETHERLANDS and CHINA MAINLAND, which together make up over 80% of Peru's fresh cranberry shipments.

Q3. Why does the unit price differ across Peru Fresh Cranberries Export 2025 August partner countries?

The unit price remains consistent at 7.21 USD/kg across markets, as Peru's exports are entirely concentrated on undifferentiated, fresh cranberries under HS Code 081040, traded as a bulk commodity without value-added processing.

Q4. What should exporters in Peru focus on in the current Fresh Cranberries export market?

Exporters should prioritize relationships with dominant high-volume buyers (95.24% of trade value) while diversifying into emerging markets like China to mitigate risks from US tariff pressures.

Q5. What does this Peru Fresh Cranberries export pattern mean for buyers in partner countries?

Buyers in the US and other key markets benefit from stable, high-volume supply chains, while niche buyers in smaller markets may face sporadic availability, urging them to secure agreements early.

Q6. How is Fresh Cranberries typically used in this trade flow?

Fresh cranberries are traded as raw, perishable goods, primarily for direct consumption or retail distribution, with no evidence of value-added processing in Peru's export structure.