2025 Vietnam Coffee (HS Code 0901) Export: Sharp Volatility

Key Takeaways

Coffee, classified under HS Code 0901 (Coffee, whether or not roasted or decaffeinated), exhibited sharp volatility from January to October 2025.

• Market Pulse: Export values surged to $1.02 billion in March before collapsing to $298.31 million by October, driven by U.S. tariff shocks and subsequent policy adjustments.
• Structural Shift: Vietnam Coffee Export reliance on Switzerland (31.56% of value) and a handful of key buyers (83.85% of trade) exposes the market to concentration risks.
• Product Logic: HS Code 0901 trade data reveals a commodity-driven market, with 88% of exports being low-value raw beans, signaling untapped potential in roasted/processed segments.

This overview covers the period from January to October 2025 and is based on verified customs data from the yTrade database.

Vietnam Coffee (HS Code 0901) Key Metrics Trend

Market Trend Summary

The Vietnam Coffee Export trend began 2025 with strong momentum, climbing from $701.95 million in January to a Q1 peak of $1.02 billion in March. This upward trajectory reversed sharply in Q2, with exports contracting for five consecutive months and hitting a low of $298.31 million by October. The overall curve shows a steep decline from the first-quarter highs, with only a minor rebound in September interrupting the downtrend.

Drivers & Industry Context

The collapse in export value aligns directly with U.S. trade policy shifts. A preliminary agreement in July 2025 [Willcox Savage] imposed a 20% tariff on most Vietnamese goods, replacing a threatened 46% hike. This policy shock, targeting goods like coffee, eroded competitiveness and compressed margins, accelerating the decline in HS Code 0901 value. The slight September recovery likely reflects market anticipation of the subsequent U.S. tariff reduction to 0% in November (Willcox Savage), though this occurred just outside the analyzed period.

Table: Vietnam Coffee Export Trend (Source: yTrade)

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Vietnam HS Code 0901 Export Breakdown

Market Composition & Top Categories

Vietnam's HS Code 0901 export market from January to October 2025 is overwhelmingly dominated by unroasted, non-decaffeinated coffee beans, which account for 88% of the total export value. According to yTrade data, this single category also represents 90% of the total volume shipped. The remaining sub-codes consist of smaller volumes of roasted and decaffeinated beans, alongside minimal trade in coffee by-products like husks.

Value Chain & Strategic Insights

The export structure for Vietnam HS Code 0901 breakdown confirms a classic commodity market, where trade is heavily concentrated in low-value-added raw beans. The absence of significant high-value roasted or specialty product shares indicates that pricing is volume-driven rather than quality or brand-sensitive. This trade structure highlights an opportunity for producers to capture more value by developing capacity in roasted and processed segments.

Table: Vietnam HS Code 0901) Export Breakdown Details (Source: yTrade)

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Vietnam Coffee Destination Countries

Geographic Concentration & Market Risk

Vietnam's Coffee exports from January to October 2025 show high geographic concentration, with Switzerland accounting for 31.56% of total export value, making it the dominant partner. This reliance on a single market increases exposure to demand shifts or trade policy changes in Switzerland. Other key Vietnam Coffee export destinations include Germany and the Netherlands, but none match Switzerland's value share, highlighting a potential vulnerability in market diversification.

Purchasing Behavior & Demand Segmentation

Switzerland's import patterns indicate commodity-driven demand, with value ratio (31.56%) slightly below quantity ratio (33.53%), suggesting price-sensitive bulk processing rather than premium consumption. The frequency ratio of 14.86% is moderate, ruling out fragmented retail activity. This profile points to volume scale opportunities for Vietnam's Coffee trade partners, focusing on industrial stockpiling or large-scale distribution channels.

Table: Vietnam Coffee (HS Code 0901) Top Destination Countries (Source: yTrade)

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Vietnam Coffee Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, the Vietnam Coffee buyers market is overwhelmingly dominated by a core group of high-volume, repeat purchasers. This segment, representing key accounts like Nestle and COFCO, accounts for 83.85% of the total export value from January to October 2025. This points to a stable, contract-based supply chain, where a few major roasters and trading houses control the vast majority of shipments.

Purchasing Behavior & Sales Strategy

This high concentration on a few key accounts creates significant customer concentration risk; losing even one major buyer could severely impact export revenues. The sales strategy must therefore focus on protecting these relationships by ensuring contract reliability and offering logistical support, especially as new U.S. tariff policies could disrupt their supply chains [Helena Coffee]. For long-term stability, a secondary strategy should target the smaller, high-frequency buyers to build a more diversified customer base.

Table: Vietnam Coffee (HS Code 0901) Top Buyers List (Source: yTrade)

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Action Plan for Coffee Market Operation and Expansion

• Diversify buyers: Target smaller, high-frequency importers to reduce dependence on the top 5 buyers controlling 83.85% of trade.
• Expand markets: Reduce Switzerland’s 31.56% share by prioritizing Germany and the Netherlands, where demand is stable but less concentrated.
• Upgrade product mix: Shift 10-15% of raw bean exports to roasted or decaffeinated products to capture higher margins.
• Lock in contracts: Secure long-term agreements with Nestle and COFCO before U.S. tariff policies shift again.
• Monitor tariffs: Track U.S. trade policy updates monthly to anticipate price floors and ceilings.

Take Action Now —— Explore Vietnam Coffee HS Code 0901 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Coffee Export in 2025?

The sharp decline in Vietnam's coffee exports after Q1 2025 is primarily due to U.S. trade policy shifts, including a 20% tariff imposed in July. This eroded competitiveness, reversing the strong early-year growth.

Q2. Who are the main destination countries of Vietnam Coffee (HS Code 0901) in 2025?

Switzerland dominates with 31.56% of export value, followed by Germany and the Netherlands. This high geographic concentration increases market risk.

Q3. Why does the unit price differ across destination countries of Vietnam Coffee Export in 2025?

Price differences stem from Vietnam’s reliance on low-value raw beans (88% of exports), with minimal high-value roasted or specialty products to command premium pricing.

Q4. What should exporters in Vietnam focus on in the current Coffee export market?

Exporters must protect relationships with major buyers (like Nestle) who drive 83.85% of sales, while diversifying into smaller accounts and higher-value processed coffee segments.

Q5. What does this Vietnam Coffee export pattern mean for buyers in partner countries?

Buyers benefit from stable, volume-driven supply chains but face risks from Vietnam’s reliance on raw beans and concentrated trade flows to Switzerland.

Q6. How is Coffee typically used in this trade flow?

Vietnam’s exports are overwhelmingly unroasted, non-decaffeinated beans (90% of volume), indicating commodity-grade use in bulk processing or industrial distribution.

Detailed Monthly and Quarterly Report

Vietnam HS Code 0901 Export Data Snapshot 2025 JAN

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