2025 Vietnam T-Shirts (HS 610910) Export: Market Shift

Key Takeaways

T-Shirts, classified under HS Code 610910, exhibited high volatility from January to October 2025.

• Market Pulse: Export values plummeted 57% from a January peak ($208.28M) to an August trough ($89.96M), then rebounded 47% by October ($132.26M), driven by U.S. tariff shocks and FTA pivots.
• Structural Shift: The Vietnam T-Shirts Export market is dangerously concentrated, with the U.S. absorbing 34.16% of value and 87% of buyers being high-volume repeaters.
• Product Logic: HS Code 610910 trade data reveals a commodity-driven structure—68% of volume is standard cotton T-shirts (61091010) with a narrow price spread ($3.13–$3.82), emphasizing scale over differentiation.

This overview covers the period from January to October 2025 and is based on verified customs data from the yTrade database.

Vietnam T-shirts (HS Code 610910) Key Metrics Trend

Market Trend Summary

Analyzing the Vietnam T-Shirts Export trend from January to October 2025 reveals a volatile trajectory, starting strong at $208.28 million in January but declining with fluctuations to a low of $89.96 million in August, before a sharp recovery to $132.26 million in October. The overall pattern shows a 57% drop from the January peak to the August trough, followed by a 47% rebound, indicating high sensitivity to external shocks rather than seasonal norms.

Drivers & Industry Context

The August collapse in exports directly correlates with the imposition of a 20% U.S. tariff on Vietnamese apparel, including HS Code 610910, as reported by [Express Trade Capital] and [Willcox Savage], effective from July 2025. This policy shift depressed the hs code 610910 value by deterring U.S.-bound shipments, while the subsequent recovery suggests exporters pivoted to alternative markets like the EU or Japan under existing FTAs. The on-spot export regime update from Vietnam Briefing, offering 0% VAT from July, provided minor procedural support but did not offset tariff-driven demand destruction (Express Trade Capital).

Table: Vietnam T-shirts Export Trend (Source: yTrade)

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Vietnam HS Code 610910 Export Breakdown

Market Composition & Top Categories

The Vietnam HS Code 610910 export market is dominated by standard cotton T-shirts (HS 61091010), which accounted for 68% of shipments and 62% of total value from January to October 2025. According to yTrade data, a secondary category (HS 61091020) represented 42% of volume and 38% of value, with the minimal remaining share spread across other unspecified variants. The entire export structure for this code consists of knitted or crocheted cotton vests and T-shirts.

Value Chain & Strategic Insights

The unit price spread is narrow—$3.82 versus $3.13 per piece—indicating minor differentiation in production cost or quality between the main categories. This HS Code 610910 breakdown reveals a commodity-driven trade structure where volume and efficiency outweigh premium positioning. Exporters compete primarily on scale and marginal cost advantages rather than specialized value or branding.

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Vietnam T-shirts Destination Countries

Geographic Concentration & Market Risk

The United States dominates Vietnam's T-Shirts export destinations, accounting for 34.16% of the total export value from January to October 2025. This heavy reliance on a single market introduces significant concentration risk, where any shift in U.S. trade policy or consumer demand could directly impact Vietnam's apparel export stability. Japan follows as a secondary but still major partner, holding a 22.47% value share.

Purchasing Behavior & Demand Segmentation

The U.S. market demonstrates a clear preference for volume scale over premium margins, with its quantity share (37.38%) slightly exceeding its value share (34.16%). This value-volume gap, combined with a lower frequency ratio (22.39%), indicates consolidated bulk shipments rather than fragmented retail orders. For Vietnam's T-Shirts trade partners, this pattern confirms the U.S. operates primarily as a bulk processing channel, favoring large-volume orders at competitive prices rather than high-value niche segments.

Table: Vietnam T-shirts (HS Code 610910) Top Destination Countries (Source: yTrade)

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Vietnam T-shirts Buyer Companies Analysis

Buyer Concentration & Market Structure

According to yTrade data, Vietnam T-Shirts buyers from January to October 2025 are overwhelmingly dominated by high-volume repeaters, who represent 87.12% of total export value. This segment's high frequency and value share point to stable, contract-based supply chains, typically involving large retailers or manufacturers with consistent ordering patterns. The market structure is characterized by deep relationships rather than sporadic transactions.

Purchasing Behavior & Sales Strategy

The purchasing patterns for HS Code 610910 indicate that key accounts are loyal, high-frequency buyers, necessitating a sales strategy focused on relationship maintenance and contract optimization. To mitigate any concentration risks and leverage opportunities, sellers should prioritize reliable delivery and explore upselling within existing accounts. Monitoring trade agreement impacts, such as those highlighted in recent regulatory updates [FreightAmigo], can help adapt to evolving export dynamics.

Table: Vietnam T-shirts (HS Code 610910) Top Buyers List (Source: yTrade)

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Action Plan for T-shirts Market Operation and Expansion

• Diversify Buyer Base: Target EU and Japanese markets to reduce reliance on U.S. demand, leveraging existing FTAs to offset tariff risks.
• Lock In Contracts: Secure mid-term agreements with high-volume repeaters (87% of buyers) to stabilize revenue amid volatile trade policies.
• Optimize Logistics: Streamline bulk shipments to the U.S. (37.38% quantity share) to counter thin margins, focusing on cost-efficient freight solutions.
• Monitor Tariff Updates: Track U.S. trade policy shifts and Vietnam’s VAT exemptions to preempt disruptions and adjust pricing strategies.
• Explore Upselling: Bundle basic T-shirts (61091010) with higher-margin variants (61091020) within existing accounts to improve unit economics.

Take Action Now —— Explore Vietnam T-Shirts HS Code 610910 Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam T-Shirts Export in 2025?

The Vietnam T-Shirts export market saw a 57% drop from January to August 2025 due to a 20% U.S. tariff, followed by a 47% rebound as exporters pivoted to alternative markets like the EU or Japan under existing FTAs.

Q2. Who are the main destination countries of Vietnam T-Shirts (HS Code 610910) in 2025?

The U.S. dominates with 34.16% of export value, followed by Japan at 22.47%, creating significant concentration risk for Vietnam’s apparel trade.

Q3. Why does the unit price differ across destination countries of Vietnam T-Shirts Export in 2025?

The narrow price spread ($3.82 vs. $3.13 per piece) reflects minimal differentiation in production cost or quality between standard cotton T-shirts (HS 61091010) and secondary variants (HS 61091020).

Q4. What should exporters in Vietnam focus on in the current T-Shirts export market?

Exporters should prioritize contract optimization with high-volume repeat buyers (87.12% of value) and diversify away from U.S. reliance to mitigate tariff risks.

Q5. What does this Vietnam T-Shirts export pattern mean for buyers in partner countries?

U.S. buyers benefit from bulk pricing and stable supply chains, while Japanese and EU buyers gain leverage as Vietnam seeks alternative markets post-tariff.

Q6. How is T-Shirts typically used in this trade flow?

The HS Code 610910 primarily covers knitted or crocheted cotton vests and T-shirts, traded as commodity-grade apparel with competition focused on volume and cost efficiency.

Detailed Monthly and Quarterly Report

Vietnam HS Code 610910 Export Data Snapshot 2025 JAN

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