Vietnam Video Game Consoles HS950450 Export Data 2025 Q2 Overview

Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export: Key Takeaways

Vietnam Video Game Consoles Export 2025 Q2 (HS Code 950450) reveals a high-value focus on the U.S., which dominates with 93% of export value but just 83% of quantity, signaling premium console shipments. Canada and the UK show similar high-value demand, while markets like Chile absorb bulk, lower-cost units. This analysis, covering 2025 Q2, is based on cleanly processed Customs data from the yTrade database. Exporters face pressure from new U.S. tariffs, urging diversification into other premium markets to offset reliance. The stark value-quantity gaps highlight strategic pricing tiers across regions.

Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export Background

Vietnam's Video Game Consoles (HS Code 950450)—covering gaming machines and consoles—are critical for global entertainment and tech industries, with steady demand driven by gaming growth. Recent policy shifts, like Vietnam’s Decree 259/2025 on strategic trade controls [Baker McKenzie], and a 20% U.S. tariff on Vietnamese imports [Global Training Center], shape 2025 Q2 export dynamics. Vietnam remains a key supplier, leveraging its electronics manufacturing base to meet global demand despite rising trade barriers.

Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export: Trend Summary

Key Observations

Vietnam's exports of video game consoles under HS Code 950450 surged in Q2 2025, reaching approximately 955.63 million USD, driven by a sharp increase in monthly values from April to June. This performance highlights a robust quarter for the Vietnam Video Game Consoles HS Code 950450 Export 2025 Q2, with no volume data provided, focusing solely on value growth.

Price and Volume Dynamics

The Q2 export value nearly doubled compared to Q1's 470.93 million USD, indicating strong quarter-over-quarter growth. This spike aligns with typical industry cycles for video game consoles, where production often ramps up in Q2 to meet anticipated holiday demand in key markets like the U.S. The sequential monthly increases—from 199.58 million USD in April to 424.03 million USD in June—suggest a strategic buildup ahead of peak seasons, though year-over-year comparisons are not possible without prior data.

External Context and Outlook

The export surge was likely accelerated by the impending 20% tariff on Vietnamese imports to the U.S., effective July 9, 2025, as reported by [Express Trade Capital], prompting exporters to rush shipments before the deadline. Additionally, Vietnam's recent customs reforms, such as those outlined in Decree 167/2025 (Vietnam Briefing), may have facilitated smoother trade flows. Looking ahead, exports could face headwinds in H2 due to the tariff impact, but ongoing procedural improvements might help mitigate declines.

Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export: HS Code Breakdown

Product Specialization and Concentration

In Q2 2025, Vietnam's export of Video Game Consoles under HS Code 950450 is heavily concentrated in sub-code 95045090, which represents over 96% of the export value. This sub-code, described as games and video game consoles excluding certain types, has a unit price of 224.76 USD per unit. The minor sub-code 95045010, with the same product description, has a significantly higher unit price of 402.33 USD per unit, indicating a niche specialization in higher-value items within this export category for Vietnam Video Game Consoles HS Code 950450 Export 2025 Q2.

Value-Chain Structure and Grade Analysis

The export structure for HS Code 950450 divides into two clear segments based on unit price: a high-volume, lower-unit-price group centered on 95045090, and a low-volume, higher-unit-price group for 95045010. This split suggests Vietnam primarily exports mass-market video game consoles, which are differentiated manufactured goods with variations in features or branding, rather than fungible bulk commodities tied to price indices. The higher price of 95045010 points to possible premium or specialized models within the same product family.

Strategic Implication and Pricing Power

Vietnam's focus on lower-priced consoles under 95045090 may limit overall pricing power and margin potential, emphasizing cost efficiency over premium positioning. For exports to key markets like the U.S., upcoming trade changes, such as a 20% tariff on Vietnamese imports effective July 2025 [Express Trade Capital], could further squeeze profits and require diversification or value-added strategies to maintain competitiveness in the Vietnam Video Game Consoles HS Code 950450 Export 2025 Q2 landscape.

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Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export: Market Concentration

Geographic Concentration and Dominant Role

The United States is the dominant buyer for Vietnam Video Game Consoles HS Code 950450 Export 2025 Q2, accounting for 93.03% of the total export value but only 82.59% of the quantity. This value-quantity gap, with a higher value share, points to shipments of premium, higher-priced console models to the US market.

Partner Countries Clusters and Underlying Causes

Two main buyer groups appear. The first includes Canada and the UK, which mirror the US pattern of a higher value share versus quantity, suggesting a focus on newer or more advanced console units. The second group, led by Chile, shows the opposite: a high quantity share (10.41%) but a very low value share (0.99%). This indicates bulk shipments of older, lower-value, or refurbished consoles to price-sensitive markets.

Forward Strategy and Supply Chain Implications

The new 20% U.S. tariff on Vietnamese imports [Global Training Center] directly raises the cost for the primary market. Exporters must either absorb this cost or shift production of lower-margin models to other regions. The data also shows a clear chance to grow sales of premium consoles in other developed markets like Canada and the UK to lessen dependence on the US.

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Vietnam Video Game Consoles (HS 950450) 2025 Q2 Export: Action Plan for Video Game Consoles Market Expansion

Strategic Supply Chain Overview

The Vietnam Video Game Consoles Export 2025 Q2 under HS Code 950450 operates as a two-tier market. Price is primarily driven by product specification and technology level, not bulk commodity indices. The dominant sub-code 95045090 represents mass-market consoles at lower unit prices, while the niche 95045010 captures premium models. This creates a supply chain heavily reliant on assembly hub operations for major OEMs. The extreme buyer concentration (99.96% value from high-frequency, high-volume partners) and geographic focus on the U.S. (93% of value) increase vulnerability to external shocks like the new 20% tariff. Supply chain implications include high exposure to U.S. policy shifts and pressure to maintain cost efficiency over value-added production.

Action Plan: Data-Driven Steps for Video Game Consoles Market Execution

• Analyze shipment data for Canada and the UK to target premium console expansion. These markets show higher value per unit, reducing reliance on the U.S. and maximizing margin.
• Segment buyers by order frequency and value to prioritize relationship management with high-volume partners. This ensures stability and minimizes disruption risk from tariff impacts.
• Review production cost structures for 95045090 models to identify efficiency gains. Lower margins on mass-market consoles require cost control to absorb potential tariff costs.
• Develop a flexible logistics plan using simplified customs procedures for non-U.S. markets. Faster export processes can offset tariff delays and diversify geographic risk.

Take Action Now —— Explore Vietnam Video Game Consoles Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Vietnam Video Game Consoles Export 2025 Q2?

The surge in exports (955.63 million USD in Q2) is driven by pre-tariff stockpiling ahead of a 20% U.S. tariff effective July 2025, alongside typical seasonal demand buildup for holiday markets.

Q2. Who are the main partner countries in this Vietnam Video Game Consoles Export 2025 Q2?

The U.S. dominates with 93.03% of export value, followed by Canada and the UK, which also prioritize higher-value units. Chile accounts for 10.41% of quantity but only 0.99% of value, indicating bulk shipments of lower-tier models.

Q3. Why does the unit price differ across Vietnam Video Game Consoles Export 2025 Q2 partner countries?

The gap stems from Vietnam’s dual export structure: premium consoles (sub-code 95045010, 402.33 USD/unit) target the U.S./Canada/UK, while mass-market models (95045090, 224.76 USD/unit) go to price-sensitive markets like Chile.

Q4. What should exporters in Vietnam focus on in the current Video Game Consoles export market?

Exporters must prioritize relationships with high-value, frequent buyers (99.96% of trade) and diversify premium console sales to Canada/UK to offset U.S. tariff risks.

Q5. What does this Vietnam Video Game Consoles export pattern mean for buyers in partner countries?

U.S. buyers face higher costs post-tariff, while Canada/UK buyers gain access to premium models. Price-sensitive markets like Chile benefit from affordable bulk shipments.

Q6. How is Video Game Consoles typically used in this trade flow?

Vietnam primarily exports differentiated manufactured consoles, ranging from mass-market units to premium models, for retail distribution in partner countries.

Detailed Monthly Report

Vietnam HS950450 Export Snapshot 2025 APR

Vietnam HS950450 Export Snapshot 2025 MAY

Vietnam HS950450 Export Snapshot 2025 JUN