Chile Fresh Cranberries HS081040 Export Data 2025 Q1 Overview

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export: Key Takeaways

Chile's Fresh Cranberries (HS Code 081040) exports in Q1 2025 reveal a dual-market strategy, with the United States dominating bulk shipments (48.25% weight share) at lower unit prices, while the Netherlands commands premium value (24.90% share) at nearly triple the price. The market shows strong geographic concentration, with high-volume buyers (US, Germany) and premium-focused importers (Netherlands, Israel) driving demand. This analysis, covering 2025 Q1, is based on cleanly processed Customs data from the yTrade database. Suppliers should prioritize premium market access and monitor US tariff shifts to balance volume and value growth. Emerging markets like China offer diversification potential amid concentrated trade flows.

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export Background

What is HS Code 081040?

HS Code 081040 covers fresh cranberries, bilberries, and other fruits of the genus Vaccinium, including blueberries and lingonberries. These fruits are primarily consumed fresh or processed into juices, jams, and health supplements due to their high antioxidant content. Global demand remains stable, driven by health-conscious consumers and the food processing industry. Chile’s Fresh Cranberries Export under this code is a niche but growing segment, leveraging the country’s counter-seasonal production to supply Northern Hemisphere markets during off-seasons.

Current Context and Strategic Position

The EU-Chile Transitional Trade Agreement (ITA), effective February 1, 2025, introduces simplified rules for preferential origin and replaces EUR.1 certificates with a statement on origin for exports [Gerlach Customs]. This change impacts Chile Fresh Cranberries HS Code 081040 Export 2025 Q1 by streamlining documentation but requiring compliance updates. Meanwhile, Chile’s fruit export sector is expanding, with a 40.7% YoY value increase in early 2024/25 [Fruitnet]. The country’s strategic position as a Southern Hemisphere supplier—coupled with new market openings like Indonesia—underscores the need for vigilance in trade policy shifts and competitive pricing.

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export: Trend Summary

Key Observations

Chile's Fresh Cranberries exports under HS Code 081040 for 2025 Q1 reached approximately 146.57 million USD in value and 177.07 million kg in volume, but this masks a sharp monthly decline from January to March.

Price and Volume Dynamics

The Q1 trend shows a typical seasonal pattern for fresh fruit exports, with high volumes in January (94.19M USD, 90.27M kg) as post-harvest shipments peak, followed by a steep drop in February (49.58M USD, 78.88M kg) and March (2.80M USD, 7.92M kg) as stocks deplete and the off-season sets in. This MoM decline aligns with industry cycles where Vaccinium fruits like cranberries have limited availability outside peak harvest periods, explaining the natural contraction in Chile Fresh Cranberries HS Code 081040 Export 2025 Q1 flows without external shocks.

External Context and Outlook

The February 1, 2025 implementation of the EU-Chile Transitional Trade Agreement [Gerlach Customs] introduced new origin rules and documentation requirements, likely causing temporary disruptions in February and March exports as exporters adapted. Combined with U.S. tariff adjustments, these policy shifts add near-term volatility, but the agreement's simplification could support recovery in subsequent quarters for Chile's fruit trade.

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export: HS Code Breakdown

Product Specialization and Concentration

In Q1 2025, Chile's export of Fresh Cranberries under HS Code 081040 is dominated by a high-value sub-code, specifically 08104029 for "Fruit, edible; cranberries, bilberries and other fruits of the genus vaccinium, fresh", which commands a unit price of 0.90 USD per kilogram, significantly above other codes. According to yTrade data, this sub-code represents nearly 90% of the total export value and over 80% of the weight, indicating strong specialization in premium fresh fruits. Note that sub-codes 08104091 and 08104011 show zero unit price, and 08104019 has an abnormally low unit price of 0.12 USD per kilogram; these are isolated as anomalies and excluded from the core analysis due to their negligible impact on market structure.

Value-Chain Structure and Grade Analysis

The non-anomalous sub-codes reveal a clear division into two quality-based categories: a premium grade represented by 08104029 with a unit price of 0.90 USD per kilogram, and a standard grade including 08104021 and 08104099 with unit prices of 0.52 and 0.60 USD per kilogram, respectively. Despite identical product descriptions, the price disparity points to differentiation based on quality or specific fruit varieties within the Vaccinium genus, rather than a uniform commodity trade. This structure suggests that Chile's exports are not fungible bulk goods but are marketed as differentiated products, with value tied to perceived quality grades.

Strategic Implication and Pricing Power

The dominance of the premium sub-code 08104029 grants Chilean exporters pricing power for high-quality Fresh Cranberries, allowing them to target markets willing to pay more for superior grades. Strategically, focusing on maintaining and promoting this premium segment can enhance profitability. The recent EU-Chile Trade Agreement effective from February 2025 [Gerlach Customs] simplifies origin rules and documentation, potentially easing access to European markets and supporting this high-value export strategy. However, exporters must adapt to new compliance requirements to leverage these opportunities fully.

Check Detailed HS 081040 Breakdown

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export: Market Concentration

Geographic Concentration and Dominant Role

In Q1 2025, Chile's Fresh Cranberries HS Code 081040 Export is led by the United States and Netherlands, with the United States handling the highest volume at 48.25% of weight but a lower value share of 24.84%, indicating bulk, lower-unit-price shipments around 0.43 USD/kg. In contrast, the Netherlands shows a value share of 24.90% against only 17.80% weight share, implying a higher unit price near 1.16 USD/kg and a focus on premium product grades. This disparity points to the United States as the volume hub for commodity-style trade, while the Netherlands serves as a key high-value market.

Partner Countries Clusters and Underlying Causes

The top importers form three clusters: first, high-volume buyers like the United States and Germany, likely driven by large-scale retail or processing demand due to their economic size and consumption patterns. Second, premium-focused markets such as the Netherlands, Israel, and Singapore, where higher unit prices suggest direct consumer or specialty store sales, possibly due to quality preferences or efficient logistics. Third, moderate importers like South Korea and the United Kingdom, which may represent balanced trade flows influenced by regional demand or seasonal availability.

Forward Strategy and Supply Chain Implications

For Chile's Fresh Cranberries Export 2025 Q1, suppliers should prioritize maintaining premium market access, especially to the Netherlands, by ensuring quality and compliance with trade agreements like the EU-Chile deal that simplifies rules from February 2025 [Gerlach Customs]. Monitoring US tariff changes is crucial to manage cost impacts on bulk shipments. Diversifying to emerging markets like China or India could mitigate risks and capture growth, supported by Chile's strong export start this season (Gerlach Customs).

Get Complete Partner Countries Profile

Chile Fresh Cranberries (HS 081040) 2025 Q1 Export: Action Plan for Fresh Cranberries Market Expansion

Strategic Supply Chain Overview

Chile Fresh Cranberries Export 2025 Q1 under HS Code 081040 operates as a quality-differentiated commodity. Price is driven by two factors: premium product grades (sub-code 08104029 at 0.90 USD/kg) and geopolitical trade access (e.g., EU-Chile agreement, US tariffs). The supply chain implication is a dual role: Chile acts as a secure supplier for bulk markets like the US and a premium processor for high-value hubs like the Netherlands. Heavy buyer concentration (90% value from few clients) creates stability but also vulnerability to demand shifts.

Action Plan: Data-Driven Steps for Fresh Cranberries Market Execution

• Target premium markets using HS code unit price data. Focus sales on high-value destinations like the Netherlands to maximize revenue per kilogram, as their willingness to pay is 2.7x higher than bulk importers.
• Diversify buyer base with frequency and value analytics. Identify and engage occasional large-volume buyers to reduce reliance on core clients, mitigating risk if key demand falls.
• Monitor trade agreement changes in real-time. Adapt documentation for the EU-Chile agreement to maintain tariff-free access, avoiding compliance delays that could disrupt premium shipments.
• Explore new markets with emerging import data. Target countries showing growth in fresh fruit imports to capture unmet demand, reducing dependence on existing geographic concentrations.

Take Action Now —— Explore Chile Fresh Cranberries Export Data

Frequently Asked Questions

Q1. What is driving the recent changes in Chile Fresh Cranberries Export 2025 Q1?

The sharp decline from January to March reflects seasonal post-harvest depletion, compounded by temporary disruptions from new EU-Chile trade agreement rules implemented in February 2025.

Q2. Who are the main partner countries in this Chile Fresh Cranberries Export 2025 Q1?

The United States (48% weight share) and the Netherlands (25% value share) dominate, followed by Germany and Israel, forming distinct volume and premium market clusters.

Q3. Why does the unit price differ across Chile Fresh Cranberries Export 2025 Q1 partner countries?

Prices vary due to quality specialization: the Netherlands pays premium rates (1.16 USD/kg) for high-grade sub-code 08104029, while the US buys bulk shipments at lower prices (0.43 USD/kg).

Q4. What should exporters in Chile focus on in the current Fresh Cranberries export market?

Prioritize relationships with core high-volume buyers (90% of trade value) and leverage the EU-Chile agreement to strengthen premium market access, while monitoring US tariff changes.

Q5. What does this Chile Fresh Cranberries export pattern mean for buyers in partner countries?

Buyers in premium markets like the Netherlands benefit from consistent high-quality supply, while bulk buyers (e.g., US) face reliance on concentrated Chilean exporters.

Q6. How is Fresh Cranberries typically used in this trade flow?

The product is traded as differentiated fresh fruit, with premium grades targeting direct consumer markets and standard grades likely used for processing or retail distribution.

Detailed Monthly Report

Chile HS081040 Export Snapshot 2025 MAR